The rise of the conscious consumer
The concept of consumers boycotting brands and publishers isn’t a new one.
Closing the Gap Episode 10: L'Oreal's head of digital on consumer dislocation
- 02 October 2015
- 0:20:10
- Download MP3
The Closing the Gap guest for Chapter 10 is Christophe Eymery, head of digital and media at L'Oréal Australia and New Zealand.We chat about the sixth way to Close the Gap - Consumer Dis-Location - and how to find opportunities to break into some one's purchase journey and awaken them out of autopilot behaviour.
CMO has partnered with brand research agency, BrandHook Australia, on this podcast series to look at ways businesses overcome the gap between how consumers behave in today’s digital-first world, and what they deliver.
Over this 11-week program, BrandHook CEO, Pip Stocks, will talk to leading CMOs and thought leaders from Australian and international brands, along with research institutes, agencies and creative fields, about building new consumer practices and facing digital transformation, storytelling, collaboration, and more.
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