The Closing the Gap guest for Chapter 10 is Christophe Eymery, head of digital and media at L'Oréal Australia and New Zealand.We chat about the sixth way to Close the Gap - Consumer Dis-Location - and how to find opportunities to break into some one's purchase journey and awaken them out of autopilot behaviour.
CMO has partnered with brand research agency, BrandHook Australia, on this podcast series to look at ways businesses overcome the gap between how consumers behave in today’s digital-first world, and what they deliver. Over this 11-week program, BrandHook CEO, Pip Stocks, will talk to leading CMOs and thought leaders from Australian and international brands, along with research institutes, agencies and creative fields, about building new consumer practices and facing digital transformation, storytelling, collaboration, and more.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems ...
People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.
The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.
There is no doubt the challenges we are facing as businesses, advertisers and audiences with COVID-19 are all unprecedented. But with this comes an opportunity to take stock and re-evaluate current strategies, plans and processes to drive efficiencies and relevance in today's market.
Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.
Jill Kim
Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch
Your page is very helpful. Thank you for sharing with us
Eriona Ajvazi
10 brands making a positive difference to a world in crisis
Extremely insightful and well written. Thanks for the great article!
Nicole Brodie Nahum
Why COVID-19 makes it more important than ever to move at the speed of the consumer
Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...
Aniket Singh
Can blockchain deliver on its big advertising promises?
Great article Emma. So many gems in there. Awesome to have you in the team!
One Small Step Collective
Why COVID-19 makes it more important than ever to move at the speed of the consumer