Creating a culture club builds ownership of teamwork
Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.
Closing the Gap Episode 10: L'Oreal's head of digital on consumer dislocation
- 02 October 2015
- 0:20:10
- Download MP3
The Closing the Gap guest for Chapter 10 is Christophe Eymery, head of digital and media at L'Oréal Australia and New Zealand.We chat about the sixth way to Close the Gap - Consumer Dis-Location - and how to find opportunities to break into some one's purchase journey and awaken them out of autopilot behaviour.
CMO has partnered with brand research agency, BrandHook Australia, on this podcast series to look at ways businesses overcome the gap between how consumers behave in today’s digital-first world, and what they deliver. Over this 11-week program, BrandHook CEO, Pip Stocks, will talk to leading CMOs and thought leaders from Australian and international brands, along with research institutes, agencies and creative fields, about building new consumer practices and facing digital transformation, storytelling, collaboration, and more.
Did anyone proofread this document before it was published?
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