The guest for episode 9 of the Closing the Gap podcast series is Heinz Australia head of marketing, Sandra Arango.Sandra has a proven record as a global FMCG marketer and innovator and worked for 17 years at Proctor and Gamble previous to this role.
In this podcast, we talk about the sixth way to Close the Gap between business and consumers: Iterative collaboration. Anchored in The Wisdom of the Crowd philosophy and starting with the consumer insight, co-creation is a powerful way of involving your customers and your people in brand growth.
The Closing the Gap podcast series is produced by Brandhook CEO, Pip Stocks.
How have leading CMOs gone about realigning their marketing teams, approach and leadership skills in ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.
Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.
A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Congratulations! So good to see a business turnaround with a good omni channel email lead strategy.Antanthonyidle.com
Anthony Idle
How Total Tools overhauled its omnichannel marketing
Well, you can always improve your service. Your customers will appreciate your efforts.
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Report: Australian customer experience good but not great
Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping
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Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...
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Xero evolves to fit a changing marketplace
>Writes article about how to show diversity in an authentic way>All featured opinions are from white women
Jennifer Metcalfe
Food for Thought: How can brands show diversity in an authentic way?