The guest for episode 9 of the Closing the Gap podcast series is Heinz Australia head of marketing, Sandra Arango.Sandra has a proven record as a global FMCG marketer and innovator and worked for 17 years at Proctor and Gamble previous to this role.
In this podcast, we talk about the sixth way to Close the Gap between business and consumers: Iterative collaboration. Anchored in The Wisdom of the Crowd philosophy and starting with the consumer insight, co-creation is a powerful way of involving your customers and your people in brand growth.
The Closing the Gap podcast series is produced by Brandhook CEO, Pip Stocks.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
The second episode of CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility has landed!
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.
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