The guest for episode 9 of the Closing the Gap podcast series is Heinz Australia head of marketing, Sandra Arango.Sandra has a proven record as a global FMCG marketer and innovator and worked for 17 years at Proctor and Gamble previous to this role.
In this podcast, we talk about the sixth way to Close the Gap between business and consumers: Iterative collaboration. Anchored in The Wisdom of the Crowd philosophy and starting with the consumer insight, co-creation is a powerful way of involving your customers and your people in brand growth.
The Closing the Gap podcast series is produced by Brandhook CEO, Pip Stocks.
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As we enter 2020, the new decade spells infinite possibility in digital and design. Yet ironically, the biggest trend we’re facing has nothing to do to with innovative technology. It is something much more ‘down to earth’: The state of our planet. Or more specifically: Climate change.
Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).
Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
If you want to know how to compose a thesis for a research paper correctly, you may visit a page from my profile. Here you can find a det...
Emily Walsh
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Nice to read the post. A good leader and an effective recruitment in top level is a must for smooth running business. Congrats..
Wollermann Business Brokers
Aus Post recruits tasks new CMO with building modern iconic brand
I think some of these ideas are great. These tips will help me to improve my system. Thanks!
Henry Reid
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It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.
Mae Davis
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Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...
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