Closing the Gap Episode 2: How Brompton Bikes sees co-creation with customers

In this second episode of the Closing the Gap series, produced by BrandHook in partnership with CMO, Pip Stocks talks to Stephen Loftus, the marketing director of iconic English bike brand, Brompton Bikes. The pair discuss how digital transformation is changing consumer interactions, and particularly how Brompton Bikes has encouraged its consumers to build their own solutions. Loftus also shares what it’s like be part of a global community and how the brand has embraced this new world. Loftus has extensive experience in the FMCG space with brands such as United Distillers, BAT, Diageo, Allied Domecq, Red Bull, Constellation Europe, Accolade Wines. He also has startup business experience with strategy consultancy, Cognosis, and worked in sales and marketing for Red Bull/Siam Winery and innovation at Quintessential Brands. He took on the challenge of leading sales and marketing at Brompton Bicycle in November 2014.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

More whitepapers

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

Read more

Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

Read more

here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

Read more

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

Latest Podcast

More podcasts

Sign in