Closing the Gap Episode 2: How Brompton Bikes sees co-creation with customers

In this second episode of the Closing the Gap series, produced by BrandHook in partnership with CMO, Pip Stocks talks to Stephen Loftus, the marketing director of iconic English bike brand, Brompton Bikes. The pair discuss how digital transformation is changing consumer interactions, and particularly how Brompton Bikes has encouraged its consumers to build their own solutions. Loftus also shares what it’s like be part of a global community and how the brand has embraced this new world. Loftus has extensive experience in the FMCG space with brands such as United Distillers, BAT, Diageo, Allied Domecq, Red Bull, Constellation Europe, Accolade Wines. He also has startup business experience with strategy consultancy, Cognosis, and worked in sales and marketing for Red Bull/Siam Winery and innovation at Quintessential Brands. He took on the challenge of leading sales and marketing at Brompton Bicycle in November 2014.

Featured Whitepapers

Recovering Revenue

America’s Largest Cable and Home Internet Provider Recovers $23 Million in Annual Revenue

Closing the Loop

Saving Relationships By Effectively Resolving Customer Issues

More whitepapers

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

And to add after looking at event pictures plus, observing all AU's visible Blonde Bimbos (think Julie Bishop to this Georgie Gardnerare)...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

CMO 50 2017 announcement mentioning "innovation". I checked date and its November not April so its wasn't an April Fools' Joke. Australia...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

Latest Podcast

More podcasts

Sign in