A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
In this second episode of the Closing the Gap series, produced by BrandHook in partnership with CMO, Pip Stocks talks to Stephen Loftus, the marketing director of iconic English bike brand, Brompton Bikes. The pair discuss how digital transformation is changing consumer interactions, and particularly how Brompton Bikes has encouraged its consumers to build their own solutions. Loftus also shares what it’s like be part of a global community and how the brand has embraced this new world. Loftus has extensive experience in the FMCG space with brands such as United Distillers, BAT, Diageo, Allied Domecq, Red Bull, Constellation Europe, Accolade Wines. He also has startup business experience with strategy consultancy, Cognosis, and worked in sales and marketing for Red Bull/Siam Winery and innovation at Quintessential Brands. He took on the challenge of leading sales and marketing at Brompton Bicycle in November 2014.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
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Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system