Sydney, Australia -14 October 2014 - Meltwater Group, a leading provider of online intelligence solutions for marketing, social media and public relations professionals, is set to take on the ultimate superhero challenge—the 2014 Abseil for Youth in Sydney.

For the first time, a team of seven Meltwater employees will abseil down 33 floors of the Investa Property Group building (1 Market Street) on Saturday 18 October with the aim of raising AU$10k for the Sir David Martin Foundation. 250 event participants are set to take part in the annual fundraising challenge, which is six stories higher than last year.

Meltwater Australia and New Zealand Director David Hickey says, “We’re excited to support this year’s Abseil for Youth event and the Sir David Martin Foundation. Giving back to our local communities is core to our Meltwater Community Outreach Program. All the funds we raise will go directly to Triple Care Farm, the Foundation’s major funding project focusing on youth rehabilitation. I wish all participants the very best and I’d like to thank all our supporters. We’re looking forward to it!”

While the event challenges participants to face their fears, Alex Green, General Manager of Sir David Martin Foundation remarks that, “This fear is momentary in comparison to the fear that young people going through Triple Care Farm must do each day, as they attempt to turn their lives around”.

Relying entirely on community and individual support, the Sir David Martin Foundation funds a number of programs that help youth in crisis. It supports the most disadvantaged young people (struggling with addictions, homelessness, mental health issues, violence, abuse and self-harm) who are often too hard or complex for simple support strategies.


What: Support Meltwater in the ultimate superhero challenge: 2014 Abseil for Youth. The major annual fundraiser contributes significant funding to the running of Triple Care Farm, which hopes to raise more than $400,000 in 2014.

When: Saturday 18 October, 12.20pm To confirm expected end time on the day, contact Angely Grecia 0449169997

Where: Investa Property Group Building, 1 Market Street, Sydney - at the entrance to the footbridge to Darling Harbour

Interviews: Meltwater Director David Hickey is available for interviews before/after the event. Please contact Angely Grecia 0449169997

Photography: Media are welcome to come down and capture their own photographs and footage

In-house photography will be available around 5pm on Saturday 18 October. Email if you would like a link to these images.


For further commentary or other information please contact: Angely Grecia, Meltwater Public Relations Manager, Australia and New Zealand M: +61449 169 997 / E:

About Meltwater Meltwater helps businesses drive growth and build brands. Meltwater’s online intelligence platform analyses billions of digital documents daily to extract precise, timely business insights that help more than 20,000 companies understand their markets, engage their customers, and master the new social business environment. With offices in 27 countries, Meltwater is dedicated to personal, global service built on local expertise. Meltwater also operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization dedicated to nurturing future generations of entrepreneurs. Follow Meltwater on Twitter, Facebook, LinkedIn, YouTube or visit

About The Sir David Martin Foundation The Sir David Martin Foundation is a non-profit organisation created in 1990 by the late Governor of NSW, Sir David Martin, who had a dream of "safety, hope and opportunity for all young Australians". The Foundation is run by a team of passionate staff and volunteers who raise money to fund programs that work to better the lives of youth in crisis .

Triple Care Farm Triple Care Farm is the Foundation's major funding project situated on 100 acres of land at Knights Hill, near Robertson. The Farm provides an ideal environment of peace and healing for emotionally hurt and troubled young people aged 16 to 24, who are struggling with addictions, homelessness, mental health issues, abuse, depression and self-harm. Over a 12-week period, the Farm takes the first step in re-building broken lives, gently helping them to untangle their problems and equipping them with the skills to make a positive change in their lives.

Key facts: 1. The cost of keeping a young person in a juvenile detention is around $150,000 whereas the cost to put someone through the Triple Care Farm program in the Southern Highlands is around $22,000. 2. 80% of young offenders who go to a juvenile detention reoffend compared to 80% of Triple Care Farm students who turn their life around after graduating. 3. Of the 36,000 teenagers who are homeless on any given night across Australia, half of those who seek a bed in emergency accommodation will be turned away because the services are too full. 4. 33% of youth aged 16 and 17 years have tried at least one type of illegal substance including; cannabis, hallucinogens, amphetamines, ecstasy, opiates or cocaine. 5. Almost half of all homeless youth said they are homeless because of trouble with parents or stepparents, often through abuse, blended families or death.