Most Australian organisations today will boast they’re on a transformation journey, prompted by digital disruption and led by technological innovation.
But just banking on a digital strategy and new platform won’t help anyone keep up with the emerging era of intelligence and experience that’s upon us.
Business-wide transformation is order, and superior customer engagement the end game. Technologies that have led to wholesale digital disruption of industries have paved the way for a new era of rapid innovation, driven by intelligence, including machine learning and artificial intelligence, the Internet of Things, next-generation robotics, quantum computing, 3D printing and automated vehicles.
On their own, each has the power to transform industries and organisations. Together, they represent unprecedented change and blur the line between the physical and digital, human and machine. For businesses, they’ll revolutionise customer expectations, product, collaborative innovation, and organisational forms.
Without the end customer in mind, a clear purpose, and a commitment to a culture that’s constantly learning and adapting, many simply won’t keep up with rise of intelligence-based technologies that shake the foundations of how we work, live and relate. And in an era where experience is drawn from a combination of product, service, marketing and platform interaction, companies need to cement their ability to tap data and customer insight in a way that fosters competitive advantage.
As custodians of the customer and of innovation, marketing, CX and technology teams are right at the heart of business-wider transformation and must play a pivotal role in success. Our March Executive Connections event will investigate:
About Executive Connections:
Executive Connections is an annual event series designed to bring marketing, customer experience and IT leaders together to debate key trends and technologies impacting their strategic role in business. This event series, which is brought to you jointly by CMO and CIO magazines, and the Association for Data-driven Marketing and Advertising (ADMA), kicked off to great acclaim in May 2014. Since then, we’ve returned to Melbourne and Sydney each year to discuss key themes relevant to marketing, technology, CX and digital functions, including mastering digital transformation, agility, fostering innovation and crafting better customer experiences.
In 2018, we will again travel to both Sydney and Melbourne in March, bringing together CMOs, CX leaders, heads of digital and CIOs to discuss prevalent issues and trends influencing these strategic executive functions.