CMO in association with Optimizely
State of the CMO 2022: How marketing chiefs are coping with the new growth imperative
Join us for our first-ever special virtual event exploring the State of the CMO, brought to you by Optimizely.
Just how are Australian marketing chiefs faring as we recalibrate our brands and businesses towards growth? How have the macro trends of the last two years impacted the strategic and executive standing and priorities of marketing leaders? What technologies and in-house functional skills are marketers investing in right now? And how are marketing functions REALLY doing when it comes to adaptability and demonstrating commercial acumen?
These are just a sample of the questions CMO has been exploring through this year’s State of the CMO survey, brought to you by Optimizely. And now, as we publish the findings of this important, vital research, we’re delighted to bring you a very special virtual event to dive into the results.
Now in its sixth year, State of the CMO provides an annual benchmark in terms of the CMO position and marketing function. To do this, we look at leadership responsibility, salary, tenure, technology purchasing and utilisation, CX ownership, business and executive priorities, data utilisation and more.
Join CMO, our sponsor, Optimizely, and leading global and Australian marketing chiefs for our first-ever dedicated State of the CMO virtual event as present the findings and investigate how marketing leadership is evolving in the face of new growth imperatives. During this interactive discussion, we’ll look into:
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In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
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