The Trade Desk
Join us for The Trade Desk’s new event on driving the next generation of audience connection.
Growing consciousness of how personal data is employed in marketing and advertising, the demise of cookies, ever-tighter privacy regulation and growing demand for brands to act and behave ethically – there’s a lot for modern marketers to navigate if they’re to keep building connections with audiences.
Couple that with the dawn of Web 3.0 and an immersive digital world powered by rich user experiences, creator-generated content, owned algorithms and even more channels for engagement, and it’s clear we’re on the cusp of a wildly different digital marketing and creative advertising landscape.
The future of marketing is upon us and with it, new ways to develop connections with consumers. So how do Australian brands light the spark and achieve digital marketing and advertising prowess in this new paradigm?
The Trade Desk is delighted to bring you a special experiential event alongside this year’s Vivid Festival exploring this new age of connection and how brand leaders harness first-party data, digital channels, talent, partnerships and skills in order to supercharge their next wave of digital marketing success. Joined by several of Australia’s leading senior marketing minds as well as CMO Publisher and Editor, Nadia Cameron, we’ll discuss:
– The ethics and effectiveness of data collection in a world of cookie depreciation, privacy changes and consumer data ownership – First-hand stories of brands activating first-party data and insight to better connect with audiences across digital channels and advertising – Leading marketing strategies helping brands adjust and future-proof customer relationships – The talent question: Digital marketing upskilling and team structures for success – The role of partnerships, alliances and ecosystems in growing and connecting with modern audiences – Brand trust and digital marketing’s changing impact in this equationWatersedge at Campbell’s Stores, The Rocks
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
