ADMA Town Hall on repositioning marketing as a company growth engine


Date: 1st September 2020

ADMA is delighted to confirm our Town Hall event in partnership with Marketo Engage has been reimagined as a virtual event and will be coming direct to you digitally on 1 September!

There has been a renewed emphasis on growth – you only have to look at the rise of chief growth officer positions globally, as well as the dominance of the digital / startup culture and language of Silicon Valley, to see organisations have become obsessed with discovering new growth opportunities. And with the world now looking to step out of the COVID-19 crisis and find growth in the ‘new normal’, what are the best ways for marketers to align their function to a growth mindset?

During this virtual ADMA Town Hall event, you’ll hear industry experts and leaders discuss:

Putting the emphasis on growth and what it means to a modern enterprise The rise of new roles such as chief growth officers, as well as transformation of marketing and brand leadership roles to put the emphasis on growth How companies discover post-COVID-19 growth opportunities Ways and ROI approaches that allow marketers to measure success in a growth context How marketers align their function to a new growth language and mentality and become a strategic asset for company growth.

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