ADMA Data Day 2019

ADMA

Date: 2nd April 2019  — 4th April 2019

Data Day is back in its 15th consecutive year to bring you the leading minds in marketing, digital, data and analytics to showcase the data strategies delivering real success at the world’s biggest brands.

Sydney | 2 April
Melbourne | 4 April

It will provide a unique opportunity for your teams to be inspired and take away practical insights for your organisation to help drive data and marketing excellence.

The one-day program is already stacked full of local and international C-Suite talent from leading brands including: – Chief Customer Officer (HK), Generali – Chief Customer Officer, CarSales.com – Chief Marketing Officer, Velocity – Chief Marketing Officer, Tourism Australia – Chief Customer Officer, Sumo Salad – Chief Marketing Officer, Heart Foundation – Chief Marketing Officer, World Vision

With more impressive speakers to be confirmed soon.

Limited Early Bird Tickets are now available.

Venue:

Sydney, 2 April
Sofitel Sydney Wentworth
61-101 Phillip St, Sydney NSW 2000

Melbourne, 4 April
Sofitel Melbourne on Collins
25 Collins St, Melbourne VIC 3000

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

nice article

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