Elevating marketing’s impact through data-driven innovation

Featuring Neil Lindsay, Vice President, Global Marketing & Prime, Amazon

Never before have marketers had such a wealth of data and technology at their disposal to execute highly effective marketing activity. It’s marketers who can sit at the forefront of digital transformation, driven by changing customer needs and growing demand for personalised, relevant engagement.

Yet shortening CMO tenure, an erroneous view of marketing as a communications and advertising function, and short-term thinking valuing performance over brand building can rob marketing of its rightful strategic standing as a company innovator.

We all know marketing with a big “M” has the potential to drive growth and solid customer-led results. So how do marketing leaders harness the transformation occurring in their own function to better prove their worth to the rest of the business? What does it take to turn marketing from cost centre to impactful innovation leader?

Join CMO and our sponsor, AWS, for a very special webinar as we discuss marketing’s role spearheading digital innovation, and ways to employ data-driven capabilities including AI and machine learning to drive success.

This very special webinar will include:

  • Fireside chat with Amazon VP worldwide marketing and Prime, Neil Lindsay, on the group’s marketing transformation and his team’s journey from a ‘4-letter word’ to an innovation leader within Amazon.
  • Panel discussion featuring leading marketing and digital gurus including Former National Australia Bank CMO and current Verizon president at Publicis Groupe, Andrew Knott; Seven West Media chief revenue officer and director of Olympic, Paralympic and Commonwealth Games event director, Kurt Burnette; and Tennis Australia Chief Insights and Marketing Officer, Josie Brown.

Event Sponsor

Live Virtual Event

Date/Time

Tuesday, 18th Aug 2020 10:00 a.m. - 10:45 a.m.

Venue

Broadcast Live . . . . .
Register Now

Event Sponsor

  • AWS

Who Should Attend

  • CMOs, Heads of / GM of Marketing,
  • VPs, Senior Marketing Leaders
  • 2ICT, Marketing Managers
  • Digital Marketing Managers
  • Digital Advertising and Media Executives