Today’s CMO leadership is about building a strong company-wide culture that addresses these market demands through agile decision making, an emphasis on innovation, experimentation, data-driven accountability and diversity. To continue to shape their future, marketing leaders need to possess a broad range of leadership behaviours and skills, from strategic and commercial nous, to adaptability, creativity in leadership, an ability to partner and a serious focus on people.
The CMO Momentum conference, brought to you by CMO, deep dives into customer-led and inspired marketing leadership in a data-driven, hyper-connected world, where consumers control the conversation, technology and data smarts are vital to success, experience is the key to competitive advantage and change is the new normal.
This year’s virtual event will see us delving into the practicalities and challenges of the CMO role through perceptive executive stories, real-life case studies and industry insights. There will also be opportunities for attendees and sponsors to participate in intimate and interactive discussions as well as unique virtual networking.
The program for CMO Momentum has its foundations in consultation with marketing leaders across Australia, which identified 6 core pillars of modern marketing leadership: Strategic performance, commercial acumen, adaptability, innovative thinking, collaboration and people. Each of the speakers on our agenda and in our sessions are carefully chosen for their ability to tap into these behavioural areas.
For our virtual event in 2020, we will delve into these critical areas of focus and capability as we split our program into two jam-packed days of presentations, conversation and connection: Customer, or the external side of the CMO's role and remit; and Culture, or the internal imperatives of modern marketing leadership.
Attendance to the CMO Momentum conference is limited to CMOs and Heads of Marketing, Marketing Directors, General Managers of Marketing, Digital Marketing Managers, and their direct reports, customer leaders, digital leaders and their direct reports. IDG reserves the right to refund tickets and decline attendance to any person not fitting this job description, or from a non-sponsoring vendor or agency organisation.