CMO Momentum 2018

A conference focused on leading and
sustaining the modern marketing function

Wednesday 4 July | ICC Sydney

Speakers

Andrew Hicks

Director of Marketing, Woolworths Food Group and Supermarkets

Andrew Hicks is the Director of Marketing ,Woolworths Food Group & Supermarkets. Prior to this, Andrew was General Manager, Marketing of the Woolworths Liquor Group (WLG) since his appointment in 2012.
In his time in the WLG, Andrew led the transformation of the BWS brand and extended Dan Murphy’s lead as Australia’s most iconic liquor retail brand.
Andrew joined Woolworths in 2008 as the National Marketing Manager of Dan Murphy’s. During his tenure Dan Murphy’s was recognised as the BRW Outstanding Retailer of the Year (2012).
Prior to this, Andrew was the National Marketing Executive for Musica, South Africa’s market- leading entertainment retail store. Andrew has also worked in the advertising industry where he held the position of Creative Group Head (Ogilvy) and in the publishing industry as a Marketing Manager Tax and Accounting for Butterworths.
Andrew has Bachelor of Social Science and Marketing Honours degrees from the University of KwaZulu-Natal. He has also received a Diploma in Advertising (Copywriting) from The Red & Yellow School.

Jack Skeels

CEO, AgencyAgile

Jack Skeels is a recovering client services executive, now CEO of AgencyAgile, a productivity training and coaching firm that helps agencies and client marketing organizations go better, faster and happier. His career included leading Sapient’s 105-person Los Angeles office, founding and executive roles in multiple startups, and several years as a Rand Corporation management scientist. He is a coach to executives, a thought-leader and evangelist to industry, and wakes every day driven to create a revolution in leadership and management practices, optimal organization design, and delivery excellence. Jack is recognized as an outstanding speaker, writer, and educator. He speaks at over 15 industry and association events per year, including Ad Age, Digiday, SoDA (annual meeting and The SoDA Academy), 4A’s, Advertising Week, Magnet Global, Miss Collective, TAAN, Bureau of Digital, and others. With over 35 published articles, his work appears regularly in Ad Age, Entrepreneur.com, Ad Week, MediaPost, and other publications. Jack is a two-time Inc-500 Award winner and entrepreneur, with several successful startups to his credit. He holds a Bachelor’s in Industrial Engineering and an MBA with honors in Entrepreneurship and Finance from the Marshall School of Business.

Daniela Simpson

Director of Marketing, Nestle USA

Recently cited in the Harvard Business Review for “bringing the brand back”, Simpson has built her career around taking brands and building them into thriving businesses. She has also gained a great deal of experience in the M&A field by playing a key role in selling the Nestle Confections & Snacks business for $2.9Bil to Ferrero.

An entrepreneurial minded leader with 12 years in CPG, Daniela is currently leading a half-billion dollar portfolio of brands. She and her team are responsible for driving growth on the business, outpacing the category growth. Using that same type of entrepreneurial spirit, Simpson also built the $100MM+ Skinny Cow chocolate business from the ground up.

Simpson also serves on the Advisory Board of PurPics, a social media start up experiencing an explosive growth. She is also a Founding Member of the Czech School of Los Angeles, proudly promoting her roots and the Czech culture within the LA community.

Andrea Martens

Experienced CMO, ex-chief brand officer, Jurlique

Andrea Martens is an experience marketing leader. Most recently the chief brand officer at leading prestige skincare brand, Jurlique, she was part of the global leadership team and responsible for all brand touch points throughout the organisation whilst leading several global innovation, marketing and digital teams.
Prior to this, Andrea was MD and VP of marketing for Unilever’s Home and Personal Care division.

Throughout her career, Andrea has successfully led both turnaround and acceleration strategies on multiple brands. She has been responsible for a $600 million revenue business, leading high profile brands and portfolios and delivering excellent results through an effective mix of strategy, innovation and creative thinking.

Prior to her role at Jurlique, Andrea was VP marketing and managing director, Home and Personal Care at Unilever A/NZ, responsible for the company’s number one growth and profit portfolio which included leading global brands Dove, Rexona and Omo as well as Tony&Guy and Sunsilk. Under Andrea’s leadership, the A/NZ business was regularly used as a pilot for new ideas and campaigns, the region was known for being the training ground for grooming top talent, and she was recognised as a thought leader for innovation and strategy with innovation performance improving 25% on a per project basis.

Special assignments included a complex divisional restructure requiring a 20% head reduction, step changing the business’s approach to digital through a $10m project, reversing an 89% decrease in salience to achieve a 60% increase and building a people-first strategy.

As well as additional roles at Unilever, she has also held key marketing roles at Glaxo SmithKline and FH Faulding, where she worked on product development and management of an extensive skincare, Suncare and baby care portfolio.

Paving the way for girls and women to unlock their magic, Andrea is a champion for helping females achieve their full career potential by giving them the inspiration to overcome career hurdles. She has sponsored the development and roll-out of a self-esteem program for girls 8 to 15, mentored young women seeking to succeed, and was a member of Unilever’s Diversity and Inclusion Board. Andrea is Deputy Chair of the Australian Association of National Advertisers (AANA).

Rebecca James

Chief Marketing and Enterprise Officer, Prospa

As Chief Marketing and Enterprise Officer for Prospa, Rebecca has responsibility for customer marketing and strategic alliances.
She has 20 years’ experience in financial services marketing, CX and marketing strategy working with challenger brands and strategic enterprise channels.

Prior to joining Prospa, Rebecca was CMO at Australian Super fund owned ME Bank where she led the transformation of the ME brand and was managing director of CX agency Lavender.

Ben Eatwell

Chief Marketing Officer, Weploy

Ben is responsible for all growth activities for Weploy, the fastest on-demand staffing platform. He leads both the sales and marketing teams and is committed to building an empowered and fearless future of work. Previously Ben was the head of marketing for LinkedIn Marketing and Sales Solutions lines of business in Australia and New Zealand and has held General Management positions at media and market research organisations in Europe and Australia.

Craig Davis

CMO and co-founder, Sendle

Craig Davis is an entrepreneur, keynote speaker and teacher. He is the co-founder and CMO of Sendle.com, a purpose driven technology company that unlocks the power of big business delivery networks for small business. Sendle is growing through a commitment to customers, values, innovation and service, and is Australia’s first certified technology B Corp and the first 100 per cent carbon neutral delivery service.

Prior to this, Craig worked at the forefront of the global advertising business for 20 years. From starting his own agency, he went on to lead Saatchi & Saatchi as regional executive creative director Asia/Africa and J Walter Thompson’s 10,000 strong network as chief creative officer, Worldwide, based in London.

He has worked with many of the world’s biggest brands including Coca-Cola, P&G, HSBC, Unilever, Vodafone, Shell, Sony, Bank of China, Toyota, Kraft, Ford and Diageo, and won countless awards for effectiveness and creativity including separate Campaign of the Year awards in China, Hong Kong, Malaysia and Singapore. Craig has been President of the Cannes Film and Press juries, led the D&AD Integrated and Earned media jury, and later Chaired YouTube’s global “Good Work” initiative to unite the world’s creative community with non-profit organizations.

Craig is an Adjunct Professor at UTS Business School and has sat on the Boards of Advance and the Creative Industries Taskforce.

Johanna Lowe

Director of marketing and communication, University of Sydney

Jo has over 20 years’ experience in the not-for-profit, corporate and higher education sectors driving creative marketing programs that deliver business and brand impact.

Jo joined the University of Sydney in 2013 to lead a transformation of the marketing function and a refresh of the brand. She leads a team responsible for building engagement with current and future students, parents, alumni, donors, industry and staff.

Throughout her career she has built and motivated highly effective teams large and small, and mentored many marketers along the way. She’s worked in marketing leadership roles with global professional services provider Ernst & Young, the State Chamber of Commerce and as an independent marketing consultant, she has built an extensive marketing skill set that includes marketing, brand and communication strategy, implementation and measurement.

Paul Mitchell

Managing Director, the human enterprise

As the Managing Director of the human enterprise, Paul Mitchell has a key message: you can build businesses that have a growth orientated entrepreneurial spirit AND which are truly human. That’s why he called his business “the human enterprise”. He has not altered his stand on this for over 30 years.
Paul has spread this message to leaders from many cultures worldwide including Dubai, China, Korea, Hong Kong, Singapore, India, Malaysia, Indonesia, Thailand, Japan, Vietnam, The United States of America, Australia and New Zealand. And still it resonates.

Over 10,000 leaders have used his ideas and techniques to become the best leaders they can be. His past and present clients include global corporations such as Allergan, Coca-Cola, Credit Suisse, Franklin Templeton, Fujitsu, Jurlique, L’Oreal, Mars, Mondelez, NSW Department of Finance, Services & Innovation, NSW Department of Health, Oracle, PepsiCo, Red Bull, Rolls-Royce, SAP, St Vincent’s Health Australia, Thomson Reuters, Unilever as well as smaller entrepreneurial organisations and not-for-profits, which he always does for pro-bono.

He specialises in the delivery of leadership coaching, leadership development programmes, leadership keynotes and facilitation services that have helped transform organisational cultures into truly ‘human enterprises’.

Paul has a Bachelor of Social Science, Masters in Psychology, a Diploma in both Education and Hypnotherapy, is a registered Psychologist and a member of the College of Organisational Psychology. He enjoys family, golf, rugby union, snow-skiing, surfing, great music, piano, guitar, theatre, “the psychology of selves” and his charity of choice, Starlight Children’s Foundation.

Chris Taylor

Chief Marketing Officer, National Heart Foundation

Chris Taylor is a marketer with over 20 years’ experience gained across a diverse range of industries including aviation, FMCG, financial services, pharmaceutical, professional services, renewable energy, commercial property, banking, payments and retail.

He has recently been appointed to lead the National Heart Foundation through a complete review of its marketing resources and activities as Chief Marketing Officer, looking after Marketing, Media and Communications. Prior to this, Chris was responsible for the marketing of WooliesX digital business channels which included Online Shop, Customer Services and was also responsible for the integration of digital solutions into the supermarket marketing plans, in-store and owned channels.

He has been the public spokesperson for many brands and is experienced in TV, press and radio interviews. Chris has contributed articles for publication in marketing press and has been a guest speaker on marketing and sponsorships across Asia Pacific.

Nicole McInnes

CMO, OVO

For years Nicole has been fascinated with human behaviour and has created a career finding the intersections between brands and what people want. With more than 20 years of marketing and advertising experience, Nicole uniquely combines creative whimsy with a deep understanding of marketing data and ROI. Senior stints with Dell, Amex, Pandora music, eHarmony and now OVO, have convinced her these two, often opposing, pillars combined are the best future for brands. Nicole’s obsession with creating engaging moments for customers, has seen her win multiple awards for her work, both as a creative and a client.

Nadia Cameron

Publisher and Editor, CMO

Nadia is a respected industry Journalist and Editor with more than 17 years of experience across print and online media brands. Throughout her career, she has maintained a focus on technology and business-to-business sectors, contributing to Australian Telecom and Business Asia before joining IDG Communications Australia’s online team in 2002 and working across Computerworld, PC World and LinuxWorld. Nadia became the News Editor of Australian Reseller News (ARN) in 2004 and was awarded the Best Technology Industry Journalist Award at the IT Journalism Awards the same year. As ARN’s Editor from 2007, she was not only responsible for the ARN weekly publication but also spearheaded its digital expansion and ARN Review e-mag launch, while also developing and chairing its highly successful roundtable series and annual Awards program. ARN was recognised as Best Industry Title in 2008.

Nadia relocated to London in 2010, where she became Managing Editor of a collection of national and global business publications for the live events industry produced by independent publisher, Mash Media. During this time, she relaunched and grew its flagship titles Exhibition News and Exhibition World, the latter of which won Best Relaunch/Innovation of the Year at the 2012 UK PPA Independent Publisher Awards. She also transformed the annual Exhibition News Industry Awards into one of the most prestigious events in the UK event industry calendar, and debuted the Question Time forum series. In 2012, Mash Media tasked Nadia with creating a new quarterly publication in association with the Event Industry Alliance called FaceTime Magazine, aimed at event marketers.

Nadia rejoined IDG Australia in 2013 as launch Editor of CMO, and CIO magazine Editor. She was instrumental in developing and then launching the CMO brand in April 2013 as a dedicated title for the modern marketing chief. Nadia sits at the helm of this dynamic brand and is responsible for editorial direction as well as content generation, industry partnerships and its emerging events portfolio.

Penny Emslie

Small business director, Xero Australia

Penny is the Small Business Director for Xero Australia, overseeing marketing, digital and customer sales. She has over 20 years’ experience in software marketing and professional services. Since joining the business four years ago, Xero has grown to be the leader in cloud technology with over half a million Australian small businesses connected to the platform. She has built a strong team of innovators that are truly changing the game for the industry. Her ability to integrate creative initiatives with business strategy has been crucial in Australia’s success. Penny is passionate about customer experience, engagement and championing support for small business in all her work.

Paul Hawkins

Founder, Crazy Might Work

Before launching Crazy Might Work on a Russian icebreaker in Antarctica in 2015, Paul founded a cross-border mergers and acquisitions business called MergeCo International, which continues to operate as part of a 50-country network. Paul has also worked in over 20 countries and multi-billion dollar product and service development initiatives, bids, mergers and acquisitions.

Paul has trained in innovation at the Centre for Creative Leadership in Brussels, IDEO in San Francisco and through Stanford d.School in Palo Alto, California, and has applied these and other world-leading frameworks to lead national and cross-industry innovation initiatives with the Business Council of Australia, CSIRO and other listed and multi-national partners.

Crazy Might Work inspires and equips people and organisations to innovate, collaborate and make a difference. We partner with our clients to deliver innovation that produces sustained revenue growth and amazing employee experiences. We leverage diversity of thought and cross-industry collaboration to re-imagine business and push the boundaries around what might be possible in, and through, your people.

Jennifer Whelan

Director, Psynapse Psychometrics

Jennifer is the founding director of Psynapse Psychometrics. A former Research Fellow at the Melbourne Business School and the University of Melbourne, Jennifer is a recognised academic expert, thought leader, and organisational consultant specialising in diversity, unconscious bias, inclusion, and innovation.
Jennifer is an active thought leader and a regular contributor to industry forums, events, and public debate, including contributions to The Conversation and The Age; and engagements with The Sydney Opera House, The Committee for Economic Development of Australia, The Australian Human Resources Institute, and The Diversity Council of Australia.
The Psynapse story began in 2010 with the goal of bringing innovative cognitive science research out of the laboratory, and into the world of practical solutions to organisational problems. The team works to deliver diversity, inclusion and innovation development for leaders across a range of industries and sectors including Australia Post, Lendlease, Medibank, Orica, QANTAS, Jetstar, Qld University of Technology, Monash University, ANZ Bank, Commonwealth Bank, Treasury Wine Estates, NBNCo, Melbourne Water, Victoria Police, Deloitte, and PricewaterhouseCoopers.

Jennifer Arnold

VP of Marketing, Asia Pacific Japan & Greater China, SAP Customer Experience

Jennifer moved into the role of Vice President of Marketing, Asia Pacific Japan & Greater China, for SAP Customer Experience, in May 2018. She leads the team responsible for brand awareness and demand management for the commerce, marketing, revenue, sales and service solutions that allow SAP customers to deliver a consistently great experience to their customers.

Prior to this role, she was the Head of SAP ANZ’s Solutions Centre of Excellence team, responsible for thought leadership, business development and strategic deal support to increase the business value our customers achieve from SAP solutions. She also ran the ANZ Demand Management program, coordinating the efforts of sales, business development and marketing teams across the company’s lines of business to improve customers’ end-to-end buying experiences and increase sales success. She joined SAP in May 2015 as ANZ Vice President of Marketing, responsible for building SAP’s brand and reputation, and building and accelerating the sales pipeline.

For the past 3 years, Jennifer has been leading the program to share SAP’s market research into Digital Transformation and Customer Digital Experience with customers and the marketplace. As well as running customer briefings and workshops, she has presented at many CX, marketing and IT industry events about how technology is shaping customers’ expectations and transforming how companies deliver products and services, and engage with customers and partners.

Jennifer joined SAP from Unisys Corporation where she spent nearly nine years, most recently hold dual roles of Enterprise Services Global Portfolio Marketing Director and Enterprise Services Practice Business Consultant. She was responsible for developing and delivering global integrated demand generation campaigns and sales enablement materials. She also developed and rolled out the company’s global sales personas program. In her consulting role, she worked with clients to design persona-based business and technology strategies and develop enterprise services analytics projects. Prior to her global roles, Jennifer was the Unisys Asia Pacific Marketing Director, managing a team delivering campaigns focused on IT services, security, infrastructure and applications across the region.

Prior to Unisys, Jennifer was with QBE Insurance where she was the External Communication Manager, and prior to that was at IBM in various roles including External Communication Manager, IBM Global Services Asia Pacific and Corporate Communication Manager, IBM Global Services ANZ. She also held several senior agency roles, including as Managing Director of an Ogilvy PR agency in Australia.

Jennifer grew up on the east coast of the US and has lived in Australia since 1993. She holds a Bachelor of Science in mass communication from Boston University.

Mohit Bhargava

General manager, sales and marketing, Village Cinemas

Mo has over 15 years marketing and business development experience working across some of Australia’s leading entertainment and media brands. He has been recognised as one of the Top 50 most innovative marketers in Australia for the last two years running (#8 in 2017) in the CMO50 rankings for his data driven approach to entertainment marketing and the evolution of customer experience.

Since 2013, as general manager of sales and marketing at Village Cinemas Australia, Mo has been a key member of the executive team and is responsible for steering business strategies spanning across customer data and loyalty, e-commerce, customer experience, commercial partnerships, B2B and B2C retail, and brand. He has successfully partnered with the wider executive team to effectively execute both in a leadership and stakeholder capacity driving innovation and growth.

In his time at Village, Mo has successfully pioneered new cinema concepts including Australia’s first dedicated kids cinema, partnered with technology teams to introduce in-seat food ordering via mobile phones, placed Village Gold Class gift cards amidst the top 5 gift cards in Australia, and rebuilt and relaunched the loyalty program, and delivered category first partnerships with global brands such as BMW and Mastercard.

He has had a diverse career working across traditional and digital marketing roles, which has provided him with unique opportunities to seamlessly fuse digital, social media, and traditional marketing techniques and deliver market‐first customer engagement programs, such as Radio Free by Virgin Mobile (Australia’s first 100 per cent crowd‐sourced digital radio station), and Unhatched (Nova Fm, The Comedy Channel and YouTube’s collective search for the country’s funniest short‐form comedian).

Mo has lived across multiple continents and still has deep seated family ties in Asia, North America and Australia. His deep understanding of cultures and diversity allows him to readily connect brands & products with diverse audiences.

Stuart Tucker

Chief customer officer, hipages

Stuart Tucker is chief customer officer at hipages and leads all aspects of the customer experience, including the management of sales, service and marketing.

Prior to hipages, Stuart held a senior marketing role at Commonwealth Bank, where he was responsible for brand strategy, sponsorship, media, social media, marketing operations and market research.

Immediately prior to Commonwealth Bank, Stuart held a marketing and product leadership role with Aussie Home Loans. He has also held senior marketing roles with Optus and KFC. With over 25 years marketing experience, Stuart considers himself lucky to have worked on some of Australia’s leading brands.

Stuart is also on the Board of CanTeen, the youth cancer charity and ADMA, the Australian Data-driven Marketing Association.

Guy Munro

Global business director, Versa

Guy Munro leads Australia’s first enterprise-level voice experience agency, VERSA. Working with clients locally and through Asia-Pacific and Europe, Guy has delivered ground-breaking voice experiences including Australia’s first ever transactional skill and works with highly recognised brands including Dominos, Flight Centre, Village Cinemas, The City of Melbourne and GoGet. With 20 years of digital expertise spanning digital brand development, platform builds and transformation programs, Guy is now at the helm of the voice market.

Lindsay Brown

VP, APAC and Japan, Bold360

Lindsay is the vice-president for Bold360 Asia-Pacific and Japan. LogMeIn simplifies how people connect to each other and the world around them. With millions of users worldwide, our cloud-based solutions make it possible for people and companies to connect and engage with their workplace, colleagues, customers and products anywhere, anytime.

Sydney

Date/Time

4th Jul 2018 12:03 p.m. - 12:03 p.m.

Venue

International Convention Centre Sydney 14 Darling Drive Sydney NSW Australia

Sponsored by

  • SAP Customer Experience
  • Bold360
  • Adobe
  • SAP Customer Experience
  • InTech
  • Adobe

Who Should Attend

  • CIOs, Director of Enterprise Security
  • CTOs , VPs
  • 2ICT, IT Managers
  • IT Security Managers
  • Network Managers