CMO Momentum 2018

A conference focused on leading and
sustaining the modern marketing function

Wednesday 4 July | ICC Sydney

Overview

Today’s CMO leadership is about building a strong company-wide culture that addresses these market demands through agile decision making, an emphasis on innovation, experimentation, data-driven accountability and diversity. To continue to shape their future, marketing leaders need to possess a broad range of leadership behaviours and skills, from strategic and commercial nous, to adaptability, creativity in leadership, an ability to partner and a serious focus on people.

The CMO Momentum conference, brought to you by CMO, deep dives into customer-led and inspired marketing leadership in a data-driven, hyper-connected world, where consumers control the conversation, technology and data smarts are vital to success, experience is the key to competitive advantage and change is the new normal.

Through our full-day conference, we delve into the practicalities and challenges arising from these “new norms” of marketing through a program jam-packed with perceptive executive stories, customer expertise, real-life brand and technology case studies and industry insights.

Our pioneering and highly interactive executive networking roundtables also give attendees and sponsors the opportunity participate in interactive discussions around key pillars of modern marketing leadership.

6 core competencies of the CMO

The program for CMO Momentum follows extensive consultation with marketing leaders across Australia and is based around addressing 6 core pillars: Strategic performance, commercial acumen, adaptability, innovative thinking, collaboration and people. Within these, CMO has built a program that focuses on the key areas of focus and capability for modern marketing leaders, incorporating areas such as Customer engagement and insight, collaboration, c-suite clout, culture and team capability, curiosity and systems excellence.

Attendance to the CMO Momentum conference is limited to CMOs and Heads of Marketing, Marketing Directors, General Managers of Marketing, Digital Marketing Managers, and their direct reports, customer leaders, digital leaders and their direct reports. IDG reserves the right to refund tickets and decline attendance to any person not fitting this job description, or from a non-sponsoring vendor or agency organisation.

Who will attend:

  • CMOs
  • Chief customer officers
  • Digital marketing leaders
  • Marketing directors
  • Senior marketing executives
  • Customer-led business executives

A few facts on our 2017 attendees:

  • Eight out 10 were from organisations with more than 100 employees; 45% had at least 1000 staff
  • 43% were the CMO/top marketer in their organisations, 45% were senior marketing management, 5% were their organisation’s chief digital officer
  • Key industry sectors represented included financial services, IT&T, retail, professional services and travel & tourism

Sydney

Date/Time

4th Jul 2018 12:03 p.m. - 12:03 p.m.

Venue

International Convention Centre Sydney 14 Darling Drive Sydney NSW Australia

Sponsored by

  • SAP Customer Experience
  • Bold360
  • SAP Customer Experience
  • Adobe
  • InTech
  • Adobe

Who Should Attend

  • CIOs, Director of Enterprise Security
  • CTOs , VPs
  • 2ICT, IT Managers
  • IT Security Managers
  • Network Managers