Chief Brand Officer, WW (global)
Gail joined WW – the new Weight Watchers as Chief Brand Officer in March 2018. Prior to WW, Tifford served as Vice President of Media North America and Global Digital Innovation for Unilever, where she led media strategy and implementation for all Unilever categories and brands and served as a member of the Unilever Global Media Leadership Team. Prior to joining Unilever, Tifford was Vice-President, Strategic Partnerships at Viacom, where she developed multi-platform media and marketing programs for the MTV and VH1 brands. Earlier in her career, she spent more than 10 years at Unilever, working across many different brands in a variety of marketing roles. Tifford is also the co-founder of #SeeHer, an industry movement driving the more accurate portrayal of girls and women in media and advertising.