Whitepaper

State of the CMO 2022 Report

State of the CMO 2022 Report

Now in its sixth year, CMO’s State of the CMO is an annual industry research initiative aimed at gauging how Australian marketing leadership is evolving both in terms of functional role, as well as contribution to business. To do this, our report looks into key aspects of the CMO position and marketing function, encompassing the professional standing of the modern marketing leader, their technology procurement and influence, functional responsibilities and remit, extent of influence as a digital and customer custodian within their organisations, skills and priorities. This annual review provides a valuable benchmark on what it means to be a CMO in today’s market and how the role continues to transform and expand. The 2022 edition is brought to you by Optimizely.

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