Whitepaper

CMO50 special report: Building consumer trust in the digital-first era

CMO50 special report: Building consumer trust in the digital-first era

There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and driven by technology capability. Yet it’s also a world run on customer connections and the very human concept of trust.

According to the latest research conducted by Adobe, consumers will stop purchasing from brands, opt out of communications, cancel subscriptions and go so far as to post negative social reviews if they feel their privacy and trust has been compromised. So how do brands ensure they are building a connection with customers that engenders trust? In this special CMO50 whitepaper featuring insights from our CMO50 alumni, we’ll explore what brands see as the most important elements, how and where marketing leaders are responding to ever-greater demands of relevancy and personalisation in customer interactions – and where they aren’t, plus technology and digital capability investments helping them in the quest to build trusted customer relationships.

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