Webinar

CMO webinar | Reframing perceptions of old-school advertising in the new consumer normal

Rapid advancement of digitisation, along with changing consumer needs and behaviours during 2020, has given product, media and experience consumption a massive shake-up. The way marketing and advertising activities shape the consumer’s path to purchase in the next normal has been disrupted as a result. Add in squeezed budgets, demand for fast, demonstrable business impact and the growing need for agility, and you have a perfect storm of reasons for why brands are actively reframing their media mix. Responding to demands of the industry, the largest (and world-first) ground-breaking research just released by ThinkNewsBrands shows news brands present a distinctive and contextually relevant way of addressing these changing consumer forces by offering brands a unique blend of visibility, recall, trust and impact. In this special virtual event, CMO, ThinkNewsBrands, media research guru, Dr Duane Varan, and Australian marketing leaders from Marley Spoon and Nissan Australia explore news media’s impact on brand building and business results and delve into how they’re harnessing the power of their media investments for success.

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