Webinar

Forging connection between CMO and CIO for customer success

Marketers are well aware today’s customers demand frictionless experiences that are relevant, personalised and differentiated. It’s equally apparent harnessing data and technology is key to fulfilling the CMO’s mission to drive company growth. Yet without a clear connection into IT, many marketers continue to struggle to realise their organisation’s customer potential and build that unified customer view. Marketing’s growing data demands of speed, availability and agility to meet rapidly changing customer behaviours don’t always align with IT’s traditional modus operandi of developing and maintaining hard-coded, legacy systems. While marketers look to improve conversion and consistency of message and engagement across front-end channels, CIOs are tasked with turning technology into revenue, governing and mitigating against data risk and keeping the tech stack cost-effective, efficient and primed for whole-of-organisation use. Without a clear business case and goals for customer-oriented data projects, marketers all-too often find themselves falling down the priority list as technologists focus efforts on better articulated programs of work. What’s more, without a collaborative relationship with IT based on trust and transparency, marketers remain frustrated in their efforts to build an agile, data-led customer approach. So just what does it take to make the CMO-CIO partnership work? > What it takes to get marketing and data technology deployments over the line – from business goals and use cases to aligning measures of success > How several Australian organisations have successfully navigated the challenge of CMO-CIO partnership > Fusing the data story between CMO and CIO for better customer success > Key ingredients to developing CMO-CIO trust and ways of working for effective collaboration Watch now

Please sign in with LinkedIn or Facebook or supply your email address to sign up with our member system and access the content.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.
[[ message ]]
Or
[[ message ]]

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in