Webinar

Forging connection between CMO and CIO for customer success

Marketers are well aware today’s customers demand frictionless experiences that are relevant, personalised and differentiated. It’s equally apparent harnessing data and technology is key to fulfilling the CMO’s mission to drive company growth. Yet without a clear connection into IT, many marketers continue to struggle to realise their organisation’s customer potential and build that unified customer view. Marketing’s growing data demands of speed, availability and agility to meet rapidly changing customer behaviours don’t always align with IT’s traditional modus operandi of developing and maintaining hard-coded, legacy systems. While marketers look to improve conversion and consistency of message and engagement across front-end channels, CIOs are tasked with turning technology into revenue, governing and mitigating against data risk and keeping the tech stack cost-effective, efficient and primed for whole-of-organisation use. Without a clear business case and goals for customer-oriented data projects, marketers all-too often find themselves falling down the priority list as technologists focus efforts on better articulated programs of work. What’s more, without a collaborative relationship with IT based on trust and transparency, marketers remain frustrated in their efforts to build an agile, data-led customer approach. So just what does it take to make the CMO-CIO partnership work? > What it takes to get marketing and data technology deployments over the line – from business goals and use cases to aligning measures of success > How several Australian organisations have successfully navigated the challenge of CMO-CIO partnership > Fusing the data story between CMO and CIO for better customer success > Key ingredients to developing CMO-CIO trust and ways of working for effective collaboration Watch now

Please sign in with LinkedIn or Facebook or supply your email address to sign up with our member system and access the content.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.
[[ message ]]
Or
[[ message ]]

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Latest Videos

More Videos

yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

Read more

this is very benefit for us we can through all the thing in this and its very benefit for city personhttps://g-techsolutions.com...

M Abdullah Khan

What does the Oculus Rift launch mean for marketers?

Read more

as we all known AI is very spread and alot of companies used ai and we take alot of work from AI https://g-techsolutions.com...

M Abdullah Khan

Making sense artificial intelligence - Food for thought - CMO Australia

Read more

virtual marketing have as much benefits as also disadvantageshttps://g-techsolutions.com...

M Abdullah Khan

The ethical debate facing marketers around virtual reality - Data-driven marketing - CMO Australia

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in