Webinar

Forging connection between CMO and CIO for customer success

Marketers are well aware today’s customers demand frictionless experiences that are relevant, personalised and differentiated. It’s equally apparent harnessing data and technology is key to fulfilling the CMO’s mission to drive company growth. Yet without a clear connection into IT, many marketers continue to struggle to realise their organisation’s customer potential and build that unified customer view. Marketing’s growing data demands of speed, availability and agility to meet rapidly changing customer behaviours don’t always align with IT’s traditional modus operandi of developing and maintaining hard-coded, legacy systems. While marketers look to improve conversion and consistency of message and engagement across front-end channels, CIOs are tasked with turning technology into revenue, governing and mitigating against data risk and keeping the tech stack cost-effective, efficient and primed for whole-of-organisation use. Without a clear business case and goals for customer-oriented data projects, marketers all-too often find themselves falling down the priority list as technologists focus efforts on better articulated programs of work. What’s more, without a collaborative relationship with IT based on trust and transparency, marketers remain frustrated in their efforts to build an agile, data-led customer approach. So just what does it take to make the CMO-CIO partnership work? > What it takes to get marketing and data technology deployments over the line – from business goals and use cases to aligning measures of success > How several Australian organisations have successfully navigated the challenge of CMO-CIO partnership > Fusing the data story between CMO and CIO for better customer success > Key ingredients to developing CMO-CIO trust and ways of working for effective collaboration Watch now

Please sign in with LinkedIn or Facebook or supply your email address to sign up with our member system and access the content.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.
[[ message ]]
Or
[[ message ]]

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Latest Videos

Launch Marketing Council Episode 3: Launching in the technology sector

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with independent agency, Five by Five Global.

More Videos

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Hey Emilie - great read, and I particularly liked the section on the pressure of having brand purpose/Gen Z spending habits. It's great t...

Chris Thomas

Have customers really changed? - Marketing edge - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

Blog Posts

The ultimate battle: brand vs retailer

At the beginning every brand is pure. Every founder with a dream cherishes the brand like a newborn. But very soon that newborn goes out into the big wide world.

Simon Porter

Managing director, Havas Commerce

How the CMO can get the board on the customer’s side

For some CMOs, it’s easy to feel alone in the undying quest to better serve the customer. At times, it feels like the marketing department and the boards are speaking a different language, with one side trying to serve the customer, and the other side more focused on the shareholders and financials.

Jeff Cooper

CMO and board, Business Excellence Australia

The Secret Ingredients of a CX-Led Company Culture

When I talk to organisations around the world about their customer experience strategy, it is often the CMOs and their marketing teams who take the lead. They’re keen to improve the ways they attract and engage customers, and they want to understand the technologies that can help them make their customer experience truly outstanding.

Steven van Belleghem

Author, CX expert

Sign in