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CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
There’s no doubt we’re in the midst of a digital-first economy, fuelled by data and ...
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
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This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
It’s not that your agencies don’t have your best interests at heart – most of them do. But the only way to ensure they’re 100 per cent focused on your business and not growing theirs by scope creep is by setting the guard rails for healthy agency collaboration.
