Webinar

CMO Webinar | Experience management: Lay the foundations for a successful business recovery today

The rules of customer experience have been transformed by the current collective crisis we are all experiencing. Businesses are operating in new commercial contexts as they work to accommodate changes and restrictions few saw coming. Nowhere is this more apparent than in the way customers are perceiving and interacting with experiences brands deliver during this time. If brands are going to remain relevant, considered and rewarded for their efforts right now, it’s absolutely essential they are able to deliver in the moments and areas that matter. But even as we continue to navigate the unchartered waters of the COVID-19 crisis, brands must also keep a firm eye on how the now feeds into the next if they’re to retain the hearts and minds of customers as the economy and society recovers. Because it’s today’s experiences that will influence how you’re remembered tomorrow. In this CMO webinar, sponsored by Qualtrics and featuring expert industry analyst opinion, real-life customer and subject matter expert insights, we explore why ongoing investment into customer and brand experience is critical in today’s climate and what consumers expect of brands during this time. We also investigate how brand and customer experience operate in tandem, and the role of both as we start to progress into a post-COVID-19 world.

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