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How to optimise Programmatic Media spend using the power of a Customer Data Platform

How to optimise Programmatic Media spend using the power of a Customer Data Platform

As the need for digital media and media buying becomes stronger than ever to effectively communicate with customers, it should come as no surprise that with this, customers are at the forefront of digital marketing strategies. In digital media, audience data is collected and grouped or allocated into various segments based on characteristics they have displayed – such as websites they visit, interests and hobbies. Advertisers can buy this data and optimise their digital media to align with the audience groups they want to target. The more you can segment users and refine your message, the more effective your programmatic media spend is going to be. The end goal is to reach the right person at the right time on the right platform with the perfect message – something that n3 Hub’s Customer Data Platform has the ability to do.

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