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CMO50 2018 #26-50: Neil Ridgway

One of the most important decisions Neil Ridgway says he’s made over his 15 years as CMO of the Rip Curl brand is to support the group’s pro team with the resources they need to win 10 world surfing titles in 10 years. It’s this dedicated and focus that’s made the brand what it is today, he says.

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