Webinar

CMO Webinar | Creating memorable customer experiences: The who, what and how

According to fresh research from CX intelligence vendor, InMoment, nearly 70 per cent of consumers feel they’ve participated in a memorable experience with brands in the last year. Yet with more than 50 per cent also reporting at least one negative customer experience over the same time frame, and a growing disconnect around personalisation, emotional engagement and how to bring in the human versus digital element, it’s clear brands – and their brand custodians – need to be doing a whole lot more if they have a hope of keeping up with changing customer expectations. During this webinar as we discuss what it’s like to take responsibility for crafting customer experiences as a marketing leader. We’ll also discuss what the latest research tells us about what matters when building experiences, and chat with industry experts on how your brand can respond successfully and in a way that fosters lasting engagement. This CMO webinar features: - InMoment’s global CMO, Kristi Knight, shares how the rise of CX is evolving the role of the chief marketing officer and her first-hand experiences putting customers first - The latest findings into what matters most in crafting memorable experiences - Accenture's Managing Director, Michael Buckley will share insights into current CX opportunities and pitfalls, from personalisation and emotional engagement to new technologies and getting the basics right

Please sign in with LinkedIn or Facebook or supply your email address to sign up with our member system and access the content.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.
[[ message ]]
Or
[[ message ]]

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

I have recently worked on Big Data while studying on my certificate exam SAA-C01 Braindumps provides authentic IT Certification exams pre...

samried

The CIO and CMO Perspective on Big Data

Read more

Thanks for sharing the insights. The findings are spot on according to several encounters we had with various brands in the luxury retail...

Xen Chia

Report: Only 11 per cent of brands use customer data effectively

Read more

I think they are overpriced. Don't you think so? I won't buy them.

Donna Green

Apple Watch arrives April 24, some models top $10K

Read more

Energy Makeovers provides services to building owners to reduce their energy consumption and emissions, including replacing halogen light...

samried

How one energy company is giving itself a social media makeover

Read more

That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.

Simon Smith

Facial recognition technology being used in a new out-of-home campaign

Read more

Latest Podcast

More podcasts

Sign in