Webinar

CMO Webinar | Creating memorable customer experiences: The who, what and how

According to fresh research from CX intelligence vendor, InMoment, nearly 70 per cent of consumers feel they’ve participated in a memorable experience with brands in the last year. Yet with more than 50 per cent also reporting at least one negative customer experience over the same time frame, and a growing disconnect around personalisation, emotional engagement and how to bring in the human versus digital element, it’s clear brands – and their brand custodians – need to be doing a whole lot more if they have a hope of keeping up with changing customer expectations. During this webinar as we discuss what it’s like to take responsibility for crafting customer experiences as a marketing leader. We’ll also discuss what the latest research tells us about what matters when building experiences, and chat with industry experts on how your brand can respond successfully and in a way that fosters lasting engagement. This CMO webinar features: - InMoment’s global CMO, Kristi Knight, shares how the rise of CX is evolving the role of the chief marketing officer and her first-hand experiences putting customers first - The latest findings into what matters most in crafting memorable experiences - Accenture's Managing Director, Michael Buckley will share insights into current CX opportunities and pitfalls, from personalisation and emotional engagement to new technologies and getting the basics right

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