Whitepaper

Australia’s DIGITAL MARKETING & CUSTOMER EXPERIENCE MATURITY

Australia’s DIGITAL MARKETING & CUSTOMER EXPERIENCE MATURITY

This new editorially-led research program, Australia’s Digital Marketing and Customer Experience Maturity, was produced by CMO in partnership with Capgemini, and is aimed at understanding how technology is impacting the remit, success and evolution of marketing leadership in Australia. To do this, our questions focused on the strategies, practices and foundational technologies being utilised by marketers and digital teams to help manage customers and how their organisations realise the potential of these next-generation capabilities. Read More

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