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Digital Transformation is driving CMOs to become more customer centric. As consumer behaviour evolves and ...
In the latest ADMA Think Tank, leaders from across Australia’s corporate landscape debate modern attitudes ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
That’s great! While 95% of customer value high-quality support over speed, delivering both is vital in this competitive age. Integrating ...
Thanks for the post
Like we have been growing in technology since the first industrial revolution and never stopping but when it comes to businesses around t...
Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...
Couldn't agree more!The way AI and machine learning as evolved over these years, it has completely changed the look of marketing and cust...
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
