Whitepaper

Is your Brand Clear, Consistent and Compliant?

Is your Brand Clear, Consistent and Compliant?

The cost of non-compliance for organisations can be significant, irrespective of their size. With strict regulations governing how organisations are allowed to market and advertise products and services, marketers face pressures and challenges daily. These regulations touch on every aspect of the marketing process and are an ever-present challenge to compliance officers and businesses.

MRM is the software infrastructure which supports marketing operations management. Marketing Operations is the term given to the alignment of people, process and technology across a department or organisation with the primary purpose of supporting internal and external marketing activities, in addition to improving marketing effectiveness.

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