Innovation Enterprise

We are a business media company specializing in enterprise innovation. We bring our exceptional cross-industry knowledge to the business community through a combination of digital media and live summits, providing organizations with cutting-edge insights to drive growth in the constantly changing business environment. Learn more

Digital Transformation: Australia’s Ongoing Project

After a slow start to their digital transformation, Australian businesses are seeing significant growth

Digital transformation in Australia has been, in many ways, too slow. The government created its Digital Transformation Office (DTO) in July 2015, when fewer than half of Australians polled believed their leadership ‘understands digital trends and technology.’ This late digital bloom posed a threat to the development of businesses in the world’s 12th largest economy but, with pressure from companies such as Ernst & Young, the government soon answered calls for digital innovation, with Australian businesses being the drivers of change.

Australian companies are actually more aware than most about the importance of digital transformation in terms of gaining a competitive advantage. 47% said that competition is a key driver in their digital development, compared with a global average of 37%. Even so, Australia has dipped back down to 18th in the world rankings for digital competitiveness, largely down to poor broadband affordability and a stunted adoption of proper digital solutions in business. The country is slowly making the shift to reliance on cloud platforms and the IoT - Melbourne, for example, is using sensors to ‘collect data on temperature and light’. The Australian Business Review expect Australia to rise through the rankings again, with government initiatives positioning the country as an IoT leader and at the forefront of new technology adoption.

Digital transformation in Australia is well represented by Coles. The company has upped its analytics efforts, with leaders from its financial services and online businesses coming together to revamp the chain and develop a proper analytics strategy across the enterprise. Having previously relied on ineffective analytics around their online shopping, the supermarket’s commitment to improving this area is promising and is a sign of a wider Australian effort to tackle the lack of innovation.

According to CMO, Coles’ former web analytics manager, Naomi Le Get, said that ‘the emphasis was on understanding the online grocery shopping process and improving basket sales through product marketing, brand actions and more targeted portal interactivity.’ Analytics helped the supermarket predict what their customers will buy, allowing them to target promotions and new products accordingly. Coles strive to create a clear end-to-end view of its customer is something other Australian businesses should look to emulate.

The ongoing digital transformation in Australia is set to be an important part of the discussion at Innovation Enterprise’s three summits in Sydney this September and October. The Digital Strategy Innovation Summit, Chief Digital Officer Forum and Chief Marketing Officer Summit will feature speakers from industry-leading digital companies, to give attendees the insight to action real change in their own organisations.

Australia may be some way behind the likes of the USA and the UK in its digital transformation, but the recent government push and the focused efforts of some of the country’s key companies will speed up the process. Innovation Enterprise’s three summits will give the attendees the tools to be part of Australia’s next steps in digital, from analytics to customer experience - in a country seriously in need of digital innovation, companies that are ahead of the curve will be best placed to reap the rewards.

If you’re interested in attending these digital events, you can save $200 off two day passes with the code CMO200.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

When marketing a business, we can learn a lot from neuroscience

In 2015, a study at MIT suggested an algorithm could predict someone’s behaviour faster and more reliably than humans can.

Michael Jenkins

Founder and director, Shout agency

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Data-driven marketing solutions are the way forward to inspire customer engagement. Data should be given a long leash when it comes ident...

Claudia

C-suite perspectives: How Ray White's executive perceive marketing's role today

Read more

Latest Podcast

More podcasts

Sign in