Bing

Bing helps you turn information into action, making it faster and easier to go from searching to doing. Learn more

Effectiveness of Search?

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine.

Gone are the days of the old, clunky text search box. Search smarts have gone up many levels.

There are now 350,000,000 active installations of Windows 10 around the world. Microsoft’s best-received Operating System of all time is designed to be always on and always helpful. The lines between searching your computer for a file, a setting or a program and searching online have all been removed now. One system does it all and a generation of people will barely notice that search networks can intelligently distinguish between a local search and an internet search. We’re all being insidiously drawn into an always-connected world where we expect the answer just to simply appear first time.

In the case of Windows we’re mainly interacting with a virtual personal assistant called Cortana. On Apple devices it’s Siri. We can even talk to them in conversational English and they’ll tell us the answer as though we’d been talking to another human – intelligently and conversationally.

We’re relying on them more and more all the time. They’re not just telling us where our favourite song is or what someone’s contact information is, we’re relying on them for everything. But we’re not the only ones.

As any online publisher will know, more than half of traffic online comes from search engines. With search being further embedded into our lifestyles, we’re relying on it more than ever both to find what we want and also to be found ourselves. If you’re running a business, making sure search finds you is hugely important, so it’s worth talking to the experts. Take the Bing Network, for example, it’s not only used by Windows, the Edge browser, Xbox, Apple and Office 365 but Amazon devices also default to it and so does Twitter’s translate feature.

It already accounts for one in three PC searches in the US and there are already thirty per cent more searches on Windows 10 than on all prior versions of Windows. Out of 160 million searches in the US, 60 million were exclusive to the Bing Network.

So it shouldn’t be too hard to imagine what that power and experience can do for your business. What would you want all those users to get told about your products and services? It’s worth getting in touch with the people who handle the search.

Learn more about Bing Network

Visit Sponsors Site

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quali...

mark Johnson

Digital advertising continues to dominate marketing budgets

Read more

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Latest Podcast

More podcasts

Sign in