Bing

Bing helps you turn information into action, making it faster and easier to go from searching to doing. Learn more

The Future of Search

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine.

While you can’t have your request for Scotty to ‘Beam You Up” fulfilled, you can expect a nice explanation as to why

We used to say that the future of search was “contextual” search. This meant that we’d move beyond matching keywords to web pages and instead search is based on an understanding of the context of a query and how this modified the answer. Currently, we’re moving rapidly beyond even that rationale. For one thing, search queries are far removed from basic text-input; whether this is based on keywords or full questions that are being searched for - they’re more commonly arising in the form of conversational language, as entered by voice recognition.

This is a time where we are getting more and more used to talking to computers, whether it’s chatbots on social media or Siri on the iPhone or Cortana on the Xbox. These 'guys' all have personality, and the idea of slowly shouting keywords at them is becoming absurd – we expect to be able to talk, them to be able to listen and for them to act like genuine personal assistants who will give us an immediate answer. But not just any answer, one that is fully tailored to us. We are now the context and technology now has enough information to know what sort of things we like, and, more importantly, where we are and want to go when we like them.

The more omnipresent technology is the easier it needs to be to interact with. Most people have seen an episode of Star Trek where the characters talk to a computer that they cannot see. This idea of a futuristic know-all seemed to be genuine science fiction until recently. With the Anniversary update of Windows 10 about to appear, Cortana and her channels into the Bing Network will be active all the time – even on the lock screen – ready to assist whatever time it is. Yet she’ll be intelligent enough to know not to reveal secure information on a locked computer.

With this in mind, it’s never been a better idea to get aboard the search train (or should that be star ship)? Search results are only as good as the information put in at both ends. Networks like Bing are great at connecting users with the goods, content and services that they want, in the right situations and context, so it’s well worth talking directly to the Network about how to be that desired goods and/or services provider that gets recommended.

Learn more about Bing Network

Visit Sponsors Site

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Do you need a loan to pay off your credit or debit? Do you need financial help to set up your own business? Do you need a loan to carry o...

NORA

Facebook: Friction is costing Australian businesses $29 billion a year

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Sanket Nair

7 businesses successfully implementing chatbots

Read more

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

Read more

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Latest Podcast

More podcasts

Sign in