It is old news, but worth repeating. A constellation of forces, including rapid technological change and a fundamentally digital, multi-channel and increasingly disloyal consumer, are radically changing entire industries on a global scale. In this environment, the role of the CMO has never been more challenging.
Josh is the regional advanced analytics and omni-channel consumer marketing leader for global management consultancy firm, McKinsey & Company. The organisation is a trusted advisor to businesses, governments and institutions and provides management insights. Josh’s previous experience includes global general manager at Amazon Prime, head of consumer ecommerce and database marketing at AT&T, and head of CRM at Capital One Auto Finance. He holds a Bachelor degree in Industrial Engineering from Arizona State University and a Masters in Civil and Environmental Engineering from Stanford University.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
