In order to drive value out of an asset, you have to allow the asset itself some freedom. In some cases, such as with ‘cash’, help from a third party can allow you to drive more value.
'So what?' The question is asked thousands of times in playgrounds and pubs all over the world, but not nearly enough in boardrooms, particularly in the brave new world of data and marketing analytics.
Oliver is the founder and CEO, Torque Data. He is a leader in helping marketers gather and understand data-driven insights and use them to develop and deliver effective marketing programs. Oliver has been working with major brands and agencies across the UK and Asia Pacific since before big data became a buzzword, and founded Torque Data in 2001 to revolutionise the approach to data-driven marketing, sales and customer management. Torque’s Momentum was the first Marketing Data Analytics as a Service Platform is backed by a multi-lingual team of data scientists, strategists and campaign managers.
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We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
If a business games me happy than there is a higher chance I will go to them.
Martinez
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That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...
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Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...
Rohit
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Thanks for sharing the strategies ! :)
Isabella Richardson
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Glad to be a part of this informative post... Thanks for sharing this useful info!!! It is very important to stay updated about the lates...
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