Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
In order to drive value out of an asset, you have to allow the asset itself some freedom. In some cases, such as with ‘cash’, help from a third party can allow you to drive more value.
'So what?' The question is asked thousands of times in playgrounds and pubs all over the world, but not nearly enough in boardrooms, particularly in the brave new world of data and marketing analytics.
Oliver is the founder and CEO, Torque Data. He is a leader in helping marketers gather and understand data-driven insights and use them to develop and deliver effective marketing programs. Oliver has been working with major brands and agencies across the UK and Asia Pacific since before big data became a buzzword, and founded Torque Data in 2001 to revolutionise the approach to data-driven marketing, sales and customer management. Torque’s Momentum was the first Marketing Data Analytics as a Service Platform is backed by a multi-lingual team of data scientists, strategists and campaign managers.
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