In order to drive value out of an asset, you have to allow the asset itself some freedom. In some cases, such as with ‘cash’, help from a third party can allow you to drive more value.
'So what?' The question is asked thousands of times in playgrounds and pubs all over the world, but not nearly enough in boardrooms, particularly in the brave new world of data and marketing analytics.
Oliver is the founder and CEO, Torque Data. He is a leader in helping marketers gather and understand data-driven insights and use them to develop and deliver effective marketing programs. Oliver has been working with major brands and agencies across the UK and Asia Pacific since before big data became a buzzword, and founded Torque Data in 2001 to revolutionise the approach to data-driven marketing, sales and customer management. Torque’s Momentum was the first Marketing Data Analytics as a Service Platform is backed by a multi-lingual team of data scientists, strategists and campaign managers.
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In our latest episode of Conversations over a cuppa with CMO, we talk to Sportsbet chief executive and former CMO50 #1, Barni Evans, about lessons in the crisis and the more innovative ways it's working to keep customers engaged.
To win in customer experience, brands need to take back control of their technology.
According to The Australian Bureau of Statistics, two-thirds of Australian businesses across all sectors have reported taking a hit to revenue or cash flow due to COVID-19. About one in 10 said they have paused trading altogether. In 70 per cent of cases, this was due to COVID-19.
Our corporate structures are long hardwired into our psyche and state of mind. Are years and years of engrained behaviour versus a few weeks of ‘new’ during COVID-19 really going to make that much impact?
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How National Tiles used digital personalisation to deliver 15 per cent of revenue online
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ASMR: Flash in the marketing pan, or something more?
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Melbourne Fashion Week: Using digital and insight to drive engagement and attendance
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Report: Accountability key to marketing's influence in business