Blogs > Customer credentials Do you truly know your customers? Bruce Temkin of the Temkin Group debates why customer experience matters
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  • Bruce Temkin

    Bruce Temkin is a managing partner of customer experience consulting and research firm, Temkin Group, and helps large organisations improve business results by changing how they deal with customers. His focus includes strategy, marketing, interaction design, customer service and leadership practices. He is also the co-founder and chair of the Customer Experience Professionals Association (CXPA.org), a non-profit organisation.

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I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

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Thank you, so do I.

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Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

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I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

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