• Hire an outsider – it’s the best risk you’ll ever take

    I’ve built my career by harnessing three native skills: Problem solving, direct communication and the ability to get people to trust me. They are universal skills that apply to any industry, category and company. I’ve used these three skills, coupled with a 22-year career, to become a ‘fixer’ CMO.

Yvette Costi

  • Experienced marketing leader
Yvette is an expert in aligning marketing technology, systems, processes, and multidisciplinary teams to deliver the one vision and execute powerful strategies in complex consumer landscapes. Most recently she was chief marketing officer for Unispace, a global professional services firm specialising in the future of workplace. She joined the business to transform the brand and position the business for sale. Over the last 15 years, Yvette has worked for some of the world’s most respected property developers delivering award-winning marketing strategies across Asia, Australia, the US, Latin America, the Middle East and Europe. Collaborating with key brands – Issey Miyake, Hermes, Vivienne Westwood, Moet Hennessy, Tesla, Jeff Koons and The Victoria & Albert Museum - Yvette leveraged powerful brand equity to enter new markets. Yvette is extremely proud of her leadership journey. The talented people she has had the pleasure of working with and watch grow, are her greatest achievements. She strives to cultivate a team culture that multiplies her peoples’ potential and see them challenge themselves beyond their initial expectations.

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