• Why defining brand strategy is vital to capitalising on quick wins

    Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

  • Co-founder, Agents of Spring, Calm & Stormy
  • Website
Troy McKinna is an entrepreneur and brand building specialist. He is the co-founder of Agents of Spring and Calm & Stormy. A sought after innovation consultant, facilitator and speaker who helps senior leaders and teams build customer-led growth strategies. He is also the author of Brand Hustle – 4 critical foundations to accelerate brand growth.

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