• Is your marketing team adapting quickly enough to the COVID-19 crisis?

    The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.

Teresa Sperti

Teresa is a commercial marketing and digital leader with over 20 years experience working for an array of brands including World Vision, Officeworks, Coles and realestateVIEW.com.au. Teresa’s leadership in the digital, product and customer space has delivered substantial growth for organizations and transformative change in rapidly evolving markets. Teresa has proven expertise as a digital change agent having successfully led customer & digital transformation for several organisations during her career and advocates agile and lean marketing practices that allow brands to adapt in the era of always on change. As the former World Vision Chief Marketing, Data and Product Officer, Teresa was named number 16 in CMO magazine’s top 50 most innovative & effective marketing leaders in the country. After a long and successful career leading change, growth & transformation within organisations, Teresa has recently launched a new advisory and learning organisation called Arktic Fox. Arktic Fox partners with Marketing & Customer leaders to help drive the transformation & growth agenda, through shaping a clear vision and strategic direction, building and embedding capabilities and delivering sustainable change.

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