• The Secret Ingredients of a CX-Led Company Culture

    When I talk to organisations around the world about their customer experience strategy, it is often the CMOs and their marketing teams who take the lead. They’re keen to improve the ways they attract and engage customers, and they want to understand the technologies that can help them make their customer experience truly outstanding.

Steven van Belleghem

Professor Steven van Belleghem is widely regarded as one of the world’s leading experts on customer experience in the digital world. He believes in the combination of common sense, new technologies, an empathic human touch, playing the long-term game and taking your social responsibility to win the hearts and business of customers over and over again. Steven’s passion is spreading ideas about the future of customer experience and has helped organisations including Salesforce, Microsoft, Booking.com, Disney and Google. Steven is also the author of a number of international bestselling books, including ‘The Conversation Manager’, ‘When Digital Becomes Human’ and ‘Customers the Day after Tomorrow.’ His new book, The Offer You Can’t Refuse, is out now.
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