• The little thought of, big risk in social engagement

    As any CMO worth their salt would know, the 97 per cent of Australians who are online using social media are not a passive audience. Not surprisingly, businesses have also embraced social media. But with such activity comes risk in many forms, one of which may surprise some readers.

Samantha Yorke

Samantha Yorke is the director of regulatory affairs at the Australian Interactive Advertising Bureau. She is a senior digital media and technology lawyer and policy advisor with more than 1 years’ experience working within the consumer technology sector in Australia and Europe. Sam was previously legal director for Yahoo! for Asia-Pacific and participated in external forums such as the Department of Broadband, Communications and the Digital Economy’s Consultative Working Group on Cybersafety and the Safer Internet Group. She consulted during reforms of the Federal Privacy Act, contributed to the Prime Minister & Cabinet’s Cyber whitepaper, and was instrumental in the drafting of the self-regulatory Best Practice Guideline for Online Behavioural Advertising. Samantha is a deputy member of the NSW Information and Privacy Commissioners Office Advisory Committee and sits on the management committee of All Together Now.

Featured Whitepapers

More whitepapers

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

The things who have mentioned are very convincing and will certainly work.

Lunna Walker

Xero evolves to fit a changing marketplace

Read more

The use of the virtual reality and the additional reality in marketing are only the first steps to the unlimited possibilities. When you ...

Viri VR

Treasury Wine Estates ramps up consumer engagement with augmented reality app portfolio

Read more

Personally, I know about using virtual reality in VR games or when watching movies. I live in Melbourne and often visit a club - https://...

Rafe Frost

3 brand new virtual reality experiences in action

Read more

Infographics are quick and easy to understand! Pictures indeed speak better than words. SEO in Mumbai

Tanushree

Image intelligence:10 must-see infographics for marketers

Read more

Latest Podcast

More podcasts

Sign in