Michael Stanford

  • Head of 10 Imagine and national creative director, Network 10
Michael has been the executive creative director of some of Australia’s largest and most high profile creative agencies, including Publicis Mojo, George Patterson Y&R and Mccann Erickson. Over 25 years in advertising and media, Michael has worked across a vast range of local and global brands. Renowned work includes ‘John West, the best’, Streets Magnum, and as a writer and Regional Creative Director for MasterCard ‘Priceless’, voted by US Adweek as one of the top 5 global campaigns of all time. As Head of 10 Imagine and national creative director, Michael is responsible for creative and strategic services. Highlight work includes the breakthrough ‘Modern Family Toyota Kluger’ content series, which Michael co-wrote with Emmy award winning producer, Steve Levitan; award-winning integration for Budget Direct, and recent campaigns for Menulog and a six-part digital series for ANZ, written for comedian Luke McGregor. His passion for writing has led to success as an author, which began with a children’s book for Hodder. His second book about office behaviour was published by Allen & Unwin, receiving strong reviews including three out of three stars from Boss Magazine, and excerpts published in the Age and Sydney Morning Herald. His third book, also published by Allen & Unwin, was called ‘The Truth about Babies’, a funny glimpse into the world of new parenthood. Michael has appeared on numerous industry panels, written trade opinion pieces and appeared as a TV commentator on branded content. He has also been a judge for multiple award shows.

Featured Whitepapers

State of the CMO 2019

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Blog Posts

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In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

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For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

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CX discipline leader, Spark Foundry

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The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

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