Michael Stanford

  • Head of 10 Imagine and national creative director, Network 10
Michael has been the executive creative director of some of Australia’s largest and most high profile creative agencies, including Publicis Mojo, George Patterson Y&R and Mccann Erickson. Over 25 years in advertising and media, Michael has worked across a vast range of local and global brands. Renowned work includes ‘John West, the best’, Streets Magnum, and as a writer and Regional Creative Director for MasterCard ‘Priceless’, voted by US Adweek as one of the top 5 global campaigns of all time. As Head of 10 Imagine and national creative director, Michael is responsible for creative and strategic services. Highlight work includes the breakthrough ‘Modern Family Toyota Kluger’ content series, which Michael co-wrote with Emmy award winning producer, Steve Levitan; award-winning integration for Budget Direct, and recent campaigns for Menulog and a six-part digital series for ANZ, written for comedian Luke McGregor. His passion for writing has led to success as an author, which began with a children’s book for Hodder. His second book about office behaviour was published by Allen & Unwin, receiving strong reviews including three out of three stars from Boss Magazine, and excerpts published in the Age and Sydney Morning Herald. His third book, also published by Allen & Unwin, was called ‘The Truth about Babies’, a funny glimpse into the world of new parenthood. Michael has appeared on numerous industry panels, written trade opinion pieces and appeared as a TV commentator on branded content. He has also been a judge for multiple award shows.

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Well done, team at Larsen. Fantastic story of how to continually invest in customer experience.

Adam Frank

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Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

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ACCC launches fresh legal challenge against Google's consumer data practices for advertising

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Brand Australia misses the mark

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IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

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Blog Posts

Why marketing technology utilisation is taking on new urgency

Disparate data sources, fragmented technology and a lack of funding has left many brands struggling in the battle for online customer attention amid a global pandemic. Now more than ever, brands need to focus on unlocking the value of their marketing technology.

Suzanne Croxford

Marketing technology partner, Wunderman Thompson Australia

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

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