Lee Naylor

  • Managing partner, The Leading Edge
Lee has spent the past eight years with The Leading Edge, the last five-and-a-half as a managing partner. The role is to manage and grow the team of people in Australia as well as direct the market research consultancy globally, which works in 20 countries helping clients work out what to do and how to make what they do better using research and insight capabilities. Lee has more than 25 years’ experience in the research profession, having worked in the UK, US and Australia across a variety of different client challenges. He’s conducted research in over 100 countries and worked with clients across FMCG/CPG, services, IT, government and retail. He’s also an active member of industry bodies and also a regular speaker at events.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

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Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

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What automated design is going to do to 3D printing and product customisation

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Report: Accountability key to marketing's influence in business

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Blog Posts

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

Brands with internal customer insights capability will survive and even thrive

According to The Australian Bureau of Statistics, two-thirds of Australian businesses across all sectors have reported taking a hit to revenue or cash flow due to COVID-19. About one in 10 said they have paused trading altogether. In 70 per cent of cases, this was due to COVID-19.

Pip Stocks

CEO of BrandHook and founder of Hearsay

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