• Cultivating engaging content in Account-based Marketing (ABM)

    ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

  • Co-founder and head of digital, Hat Media Australia
Joana Inch has dedicated 15 years to the digital marketing space, 10 of which have been spent as a founder of digital marketing agency, Hat Media Australia, based in Manly Beach, Sydney, Australia. Her true passion lies in the tech and SaaS space, helping enterprise clients and startups alike cut through, scale and grow through new and innovative digital strategies. Joana runs regular events and webinars on Selling SaaS and Marketing Automation for Microsoft for Start-ups and has launched an online learning course to help early day start-ups gear up to go to market. She’s just authored the book, Go to Market, focused on the three fundamental foundation building blocks – nailing your niche, clarifying your message and mapping your buyer journey.

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