Fiona Johnston

  • CEO, UM Australia
Fiona was appointed as CEO for UM Australia in October 2017 to lead, support and build the best present and future for UM, its clients and its partners. Fiona has international experience in both the media and marketing space, previously taking the position of Chief Marketing and Business Development Officer at MediaCom, helping the agency drive its growth and annual business planning taking the company from sub 10 to number one position in APAC and Australia. Prior to moving to Australia, Fiona was a company board director and senior client ambassador for PepsiCo EMEA at international creative agency Havas/Euro RSCG. There she helped lead and reorganise PepsiCo’s international marketing development for the UK, USA and EMEA. In the past, Fiona has been an Executive Consultant working with a portfolio of clients such as Coca-Cola Asia, eBay and the AFL helping C-suite executives in strategic leadership and corporate development initiatives. Outside of work, Fiona is proud to be a qualified yoga teacher, must be in nature at least once a week and loves F1 and aviation - (often competing priorities)!

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

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Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

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CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

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General manager, Fever-Tree Australia and New Zealand

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