Fiona Johnston

  • CEO, UM Australia
Fiona was appointed as CEO for UM Australia in October 2017 to lead, support and build the best present and future for UM, its clients and its partners. Fiona has international experience in both the media and marketing space, previously taking the position of Chief Marketing and Business Development Officer at MediaCom, helping the agency drive its growth and annual business planning taking the company from sub 10 to number one position in APAC and Australia. Prior to moving to Australia, Fiona was a company board director and senior client ambassador for PepsiCo EMEA at international creative agency Havas/Euro RSCG. There she helped lead and reorganise PepsiCo’s international marketing development for the UK, USA and EMEA. In the past, Fiona has been an Executive Consultant working with a portfolio of clients such as Coca-Cola Asia, eBay and the AFL helping C-suite executives in strategic leadership and corporate development initiatives. Outside of work, Fiona is proud to be a qualified yoga teacher, must be in nature at least once a week and loves F1 and aviation - (often competing priorities)!

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Why marketing technology utilisation is taking on new urgency

Disparate data sources, fragmented technology and a lack of funding has left many brands struggling in the battle for online customer attention amid a global pandemic. Now more than ever, brands need to focus on unlocking the value of their marketing technology.

Suzanne Croxford

Marketing technology partner, Wunderman Thompson Australia

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

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