Fiona Johnston

  • CEO, UM Australia
Fiona was appointed as CEO for UM Australia in October 2017 to lead, support and build the best present and future for UM, its clients and its partners. Fiona has international experience in both the media and marketing space, previously taking the position of Chief Marketing and Business Development Officer at MediaCom, helping the agency drive its growth and annual business planning taking the company from sub 10 to number one position in APAC and Australia. Prior to moving to Australia, Fiona was a company board director and senior client ambassador for PepsiCo EMEA at international creative agency Havas/Euro RSCG. There she helped lead and reorganise PepsiCo’s international marketing development for the UK, USA and EMEA. In the past, Fiona has been an Executive Consultant working with a portfolio of clients such as Coca-Cola Asia, eBay and the AFL helping C-suite executives in strategic leadership and corporate development initiatives. Outside of work, Fiona is proud to be a qualified yoga teacher, must be in nature at least once a week and loves F1 and aviation - (often competing priorities)!

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State of the CMO 2019

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