• The Future Of Social Is Joyful, Pass It On

    2019 was a horror year for social media. But in 2020 something different emerged that has shifted the tone, format and intent of the medium. A new social vibe born out of the pandemic and fuelled by the emergence of a platform tailor made for the next generation of consumers.

Dan Young

  • Managing director, Pulse
As MD of Ogilvy PR’s brand marketing division, Pulse, Dan leads a team of 30 creatives, publicists and brand strategists across Sydney and Melbourne in the development of culturally relevant and commercially impactful campaigns for brand name clients including Ford, ebay, Netflix, Tourism Australia, Xbox and KFC. Dan has worked as a consultant in communication strategy, social media and digital marketing for more than 20 years. During this time, he has worked with some of the world’s largest and most successful brands to deliver highly effective campaigns and always on communication programs. He has played a lead role in the development of Ogilvy’s digital products including Envoy (influencer marketing), Compass (proprietary measurement framework) and Culture Converted (consumer performance marketing). His previous roles include a client-side role at eBay and PayPal, senior agency postings and a three-year period running his own digital consultancy in Sydney before spending four years as chief digital officer at Pulse.

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The Future Of Social Is Joyful, Pass It On

2019 was a horror year for social media. But in 2020 something different emerged that has shifted the tone, format and intent of the medium. A new social vibe born out of the pandemic and fuelled by the emergence of a platform tailor made for the next generation of consumers.

Dan Young

Managing director, Pulse

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