• The Future Of Social Is Joyful, Pass It On

    2019 was a horror year for social media. But in 2020 something different emerged that has shifted the tone, format and intent of the medium. A new social vibe born out of the pandemic and fuelled by the emergence of a platform tailor made for the next generation of consumers.

Dan Young

  • Managing director, Pulse
As MD of Ogilvy PR’s brand marketing division, Pulse, Dan leads a team of 30 creatives, publicists and brand strategists across Sydney and Melbourne in the development of culturally relevant and commercially impactful campaigns for brand name clients including Ford, ebay, Netflix, Tourism Australia, Xbox and KFC. Dan has worked as a consultant in communication strategy, social media and digital marketing for more than 20 years. During this time, he has worked with some of the world’s largest and most successful brands to deliver highly effective campaigns and always on communication programs. He has played a lead role in the development of Ogilvy’s digital products including Envoy (influencer marketing), Compass (proprietary measurement framework) and Culture Converted (consumer performance marketing). His previous roles include a client-side role at eBay and PayPal, senior agency postings and a three-year period running his own digital consultancy in Sydney before spending four years as chief digital officer at Pulse.

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Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

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CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

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