Charlie Rose

  • Senior Strategy Consultant, Principals
  • Website
As a Senior Strategy Consultant, Charlie leads brand strategy and brand architecture projects for the Melbourne arm of independent brand consultancy Principals. With more than 10 years experience in the branding and communication industry, he is a passionate collaborator who combines strategic rigour and creative thinking. Recent brands he has worked with include Australia Post, Carsales, CSIRO, AGL, Australian Unity, Beyond Blue, Transurban and the Australian Red Cross Blood Service. He is also a contributor on the subject of brand strategy at the Melbourne Accelerator Program and Code for Australia.

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What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

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Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

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Enterprisetalk

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CMO's top 10 martech stories for the week - 9 June

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Great e-commerce article!

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CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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