• The power of generosity in marketing

    Over the past 10 years, gifting has grown to be a popular social media and influencer marketing strategy. Brands will enter contra agreements with influential social media personalities, send samples to celebrities and sports stars and generously invite people with engaged followings to press trips and luxurious events.

Ammar Issa

  • AMR Hair and Beauty founder, CEO and managing director
At 11 years old, Ammar was already working in the beauty industry, packing boxes out the back of a local shop. He took to reselling products at school, and, after realising he would have to build his own brand to make a name for himself, Issa started his own company at 14 — although he couldn’t register the business name until he turned 16. AMR Hair & Beauty was initially a B2B marketplace for salon professionals. In 2010, Ammar made his offering open to consumers. AMR is now one of Australia’s largest hair and beauty product suppliers, aiming to make salon-quality products accessible, affordable, and convenient for everyone.

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Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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