Stories by Bob Brown

Crowdsourcing moving beyond the fringe

Depending up on how you look at it, crowdsourcing is all the rage these days -- think Wikipedia, X Prize and Kickstarter -- or at the other extreme, greatly underused.

Social Media

Facebook sustainable for foreseeable future, researcher says

While Princeton University researchers predict Facebook could shed 80% of its users over the next few years, a Carnegie Mellon University computer scientist has the social network's back and says Facebook's prospects are good.

Social Media

Computer scientists take hats off to sports bookies

Computer scientists at Carnegie Mellon University say plowing through millions of tweets to gauge fan sentiment probably isn't going to help you make a mint betting on NFL games, though doing this themselves has given them newfound respect for sports bookies.

Social Media

MAKE IT STOP! 'Facebook - The Musical' and more

A cheery new YouTube video called "Facebook - The Musical" is on its way to going viral at more than 500,000 views during its first few days on the Web, thanks to a campy crew of crooners singing the praises of the social network.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

it is very informative and quality of the Furniture NZ i liked it and share on my wall

EveGreen

How Fantastic Furniture is making omni-channel retailing a reality

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We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

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An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

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talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

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Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

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