Stories by CMO staff

Leadership

Huxley promoted to EMEA MD of Spotify

​Spotify’s A/NZ managing director, Jane Huxley, has been promoted to the role of managing director for Europe/Middle East/South Africa for Spotify.

State of the CMO 2019: Terms and conditions

By participating in CMO's State of the CMO 2019 research insights program, you have the opportunity to win a Luxury Escape with Dinner and Breakfast for 2 worth up to $800.

Strategy

Queensland Treasury rolls out virtual assistant

Hot on the heels of the national Department of Human Services’ new digital assistant this week, Queensland Government’s Treasury has claiming a state-first with its new conversational virtual assistant.

Digital Marketing

Apple and Salesforce announce strategic partnership

​Apple iOS and Salesforce’s CRM will be brought together to facilitate new mobile apps for business, thanks to a new strategic partnership between Apple and ​Salesforce​, announced today at Dreamforce.

ACCC warns telco marketers over false advertising

The chairman of Australia’s consumer watchdog has come out swinging against marketers operating in the country’s telecoms sector, threatening court action against those who knowingly approve misleading advertisements.

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State of the CMO 2021

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Caroline Scott

7 ways CMOs can improve their customer engagement game

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Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

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CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

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Sensis rebrands to Thryv and brings business software to Australian SMBs

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Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

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