Stories by Christine Powis

Following its entry to the Australian telco market in late 2019, mobile virtual network operator, Circles.Life, has appointed a new local chief and head of marketing to spearhead growth.

Brands are likely to be missing out on reaching as much as 12 per cent of Australians when they fail to create marketing accessible to neurodiverse people.

Facebook Shops is expanding to WhatsApp and Marketplace and developing new ways for businesses to personalise ads and use new technologies to enhance the shopping experience.

Covid changed consumers’ shopping habits and some new habits look set to stay, according to a new report.

Retailers agreed on a few fundamentals for personalising customer engagement when they discussed the topic at Retail Revival, the second annual digital talkfest held by Emarsys, an omnichannel customer engagement and retention platform.

Mad Paws, the recently ASX-listed online marketplace for pet services, has appointed Vicki Aristidopoulos to its board.

Organisations looking to invest in corporate social responsibility (CSR) – and the positive corporate culture and image it encourages – should look for charities which plan their own closure, according to one of this year’s Pro Bono Australia’s Impact 25 winners.

Augmented reality (AR) is increasingly being used by brands wanting to engage customers at home or in other spaces to which they can easily relate. June saw brands such as Big W, KFC and Corona launch AR experiences to help customers interact with products in the comfort of home, compete for prizes in a game or even be confronted with their unpleasant, augmented ‘plastic reality’.

Winning over generation Z has seen Afterpay, Samsung and Mars Wrigley populating Tik Tok, Snapchat and Twitch with video campaigns to coincide with product promotions.

A locally designed app that offers contactless off-street parking for Porsche drivers looks set to become the foundation for many more digital functions and part of the brand’s driving experience internationally.

The Coles class of 2021 is busily graduating from Professor Mark Ritson’s Mini MBA in Marketing as the retailer positions itself as an employer of choice.

Two years on from its rebrand as mycar, the auto services company formerly known as Kmart Tyre and Auto Service is celebrating its growing network, evolving omnichannel customer experience and efforts to buck too-frequent impression of auto services as untrustworthy.