When Covid first hit, essential business services and products company, Bunzl, knew its need to elevate email marketing with up-to-date personalised messaging had suddenly become urgent.
Anti-racist social movements have influenced Australian marketers since Covid arrived in early 2020, according to a report on diversity from Shutterstock.
Marketing communications agency, Acorn Strategy, has brought on experienced brand marketing and communications leader, Suzannah Marinkovic, as its new general manager of Australia. The appointment comes as the agency expands out of its Perth footprint and relocates headquarters to Melbourne.
A dust storm in 2009 at Bondi markets convinced fashion stallholder, Sandradee Makejev, to go digital.
The A-League men’s football competition has officially become the Isuzu UTE A-League Men after Isuzu signed on as the men’s competition's first naming rights partner in a three-year contract.
Growing up in an entrepreneurial family where both parents ran their own businesses, Rebecca James was always aware of the basics of business and running your own show.
Following public criticism in the US about racist advertising and a name-change announced last year, Mars Food is now airing its rebrand of Uncle Ben’s rice as Ben’s Original, in new packaging minus the smiling face of ‘Uncle Ben’, a person of colour.
The ACCC’s just-released report on its inquiry into digital advertising services concludes that existing competition laws do not enable the ACCC to adequately address the sector’s competition issues and Google's dominant position in the adtech ecosystem.
Fast-growing, independent telco, Mate, has signed up with SourseAI to synthesise Mate’s customer data and combine it with market data. The results include defined audience segments, characterised personas and customer and market behaviour insights as the basis for a brand refresh, customer engagement strategies and product development.
Brands advocating vaccinations for all are working to present themselves as good citizens with a leadership role in the community that enables them to give consumers, and often their staff, advice on what we ought to do. Here’s a sample of the ways a dozen brands are approaching this controversial topic.
Reckitt has been busy creating wide-ranging and ongoing corporate social responsibility (CSR) projects in the last few years with results for the community and for consumer perception that please Reckitt’s hygiene A/NZ’s director of marketing, Saurabh Jain.
A $10 million investment in Year13 has triggered a content, technology and executive recruitment spree by the edtech and youth digital engagement platform player.
With a view of only four out of 36 official social channels, the University of Sydney’s corporate communications team found it impossible to coordinate messaging, content, or measurement and reporting - let alone work strategically with its eight faculty comms teams.
Discovering mentors was “life-changing” for Nick Bell, an AFR young rich-listed entrepreneur whose now more than 1000 employees in seven digital agencies are spread across 12 offices in eight countries.
Little Birdie, a new homepage for online shopping, has appointed ex-Uber marketer, David Jennings, as its CMO and Kogan.com’s former deputy CFO Joanne Smith as CFO.
