The circular economy is expected to be worth $4.5 trillion by 2030, according to the World Business Council for Sustainable Development. Transforming the old ‘take, make and waste’ cycle with one that is structured around re-use, recycle and re-design will provide a host of new challenges and opportunities.
All the latest martech, customer and adtech news from Genesys and Limitless, Demand Science, TVSquared, Magnite, Dynamic Yield, SparkPost, Hootsuite and Verint.
Over the last eight years BlackBerry has gone through a huge transformation, from a consumer brand selling hardware to an enterprise brand focused on software. “We still have a focus on what we’re good at - productivity, security, mission critical systems - we’ve never moved away from that, BlackBerry CMO, Mark Wilson, says. And recently, building off the idea of ‘intelligent security, everywhere’ the company is unveiling a new campaign aimed at securing all businesses across the globe, regardless of their location, workforce or user device.
Australian Professional Leagues (APL) has appointed Ant Hearne as chief commercial officer and Michael Tange as director of strategy and digital, following the news it had unbundled the four professional leagues from Football Australia late last year.
An end-of-year surge shows digital ad spend recovering from the COVID-induced ad recession and overall ad spend up 2 per cent year-on-year, according to the latest Standard Media Index results.
The global marketing industry grew despite almost a year of decline during the pandemic, according to the WARC Global Marketing Index 2020 review.
Gaming can often point to the future of new technology before we have it in our everyday lives. It often drives innovation in computing through more powerful processors and memory, it can spur advancements in image resolution and even the creation of virtual, multi-player collaborative environments. And so it is the case with the metaverse, an emerging hybrid virtual-physical world, which is innovating gaming and pointing to new realms for marketing and brands.
All the latest martech, customer and adtech news from Litmus, Algonomy, Bloomreach and Exponea, Acquia, AdQuick, Pega, Lotame and Comscore.
The Australian retail sector has now overtaken banking in overall brand value, accounting for 25 per cent of total brand value in the Brand Finance Australia 100 2021 ranking, according to the latest Brand Finance report. Among Australian brands,
Empired recently launched a new digital experience platform as well as a refreshed brand identity, reflecting the evolving nature of the business.
This past year upended how people work, are entertained, consume and transact. Yet most of these trends aren’t being disrupted, they are accelerating in a direction already anticipated pre-COVID-19.
All the latest martech and adtech news this week from Retina, DoubleVerify, Hive9, Confirmit, Hootsuite, Verve, Khoros and Roblox
As the new year dawns, marketers need an updated playbook to connect with consumers is the new and changing landscape. In this CES panel, three marketing chiefs share their advice and predictions on making sense of the new normal.
Adobe Stock’s visual and creative forecast for 2021 predicts several trends around the theme of resilience rising.
Google’s plans to retire third-party cookies from its Chrome browser may have hit a snag with news the UK’s Competition and Markets Authority (CMA) is investigating the proposal to assess whether it will distort competition. It comes after complaints of anticompetitive behaviour by Google and that the changes concentrate ad spend in the Google ecosystem and further entrench its market power.
