Stories by Rosalyn Page

Coles has boosted its offering on eBay Plus, the online marketplace's paid member program, with a permanent discount on supermarket purchases and other shopping deals available through the platform.

Customer experience evolution is much like the career of UK iconic pop band, the Beatles: You need to iterate and adapt if you're to keep up to date.

The Guardian's new brand campaign ‘Hope is Power' is an affinity campaign designed to inspire, support and reinforce what the media brand stands for today, its chief customer officer says.

All the latest martech and adtech news this week from Tealium, InMoment, Tableau, Arq Group, Playground XYZ, Ometria, Oracle and Daisy Intelligence

Customer experience in Australia is good but not great, according to consumers surveyed for the 2019 KPMG Customer Experience Excellence report. The brands leading on customer experience are community-led, values-driven and rate higher than brands focused solely on building their customer base, according to the report.

TripAdvisor has released its first fake review report, detailing the volume of fake reviews found on its site in 2018 and its efforts to find and remove fraudulent reviews.

​TEG Insights has launched its own data and insights platform, known as Doppler, to offer its huge data set of more than 16 million Australians and its consumer panel of more than 1 million people to advertisers.

Nestlé Australia and InSites Consulting's chatbot research experiment has just secured top honours at the Australian Market and Social Research Society (AMSRS) national conference, winning the Best Paper Award.

Consumers are bombarded with thousands of brand messages every day. Which makes it increasingly important for marketers to understand the complete brand experience and have rich, actionable insights through a broad array of data.

Facebook has responded to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms Inquiry final report with both criticism and support, backing 20 of the 29 findings but arguing more must be done to identify the best policy frameworks for the Internet.

Bankwest's latest campaign highlights its diminishing role in customer's lives and how the bank is working to simplify banking and interactions for its customers. As part of this, it has adopted in-app messaging in its ongoing push to focus on the customer and provide seamless interactions across all its channels.

​Tourism NT has launched new branding with the tagline ‘Different in every sense’ in a bid to attract more visitors to the territory.

The first thing Digital Realty's APAC marketing operations chief, Omer Wilson, noticed upon taking up his regional role was just how quickly Southerast Asian countries are growing. The second thing was the differing maturity levels between the two parts of the globe.

The advertising industry code of ethics is due for a full review and industry consultation the Australian Association of National Advertisers (AANA) has announced.

​Global ad fraud is worth $22.4 billion and Australia and the Asia-Pacific region, excluding China and Japan, accounts for 1 per cent of the share of ad fraud, according to new research from GroupM.